Lipstick searches soar

Lip cosmetics may have been the hardest-hit category in the prestige beauty space last year, but new data suggests it’s headed for a rebound.

Data from Trendalytics shows triple-digit search volume growth in several searches around lip cosmetics, which the firm attributes to changing CDC guidelines around mask wear, in the US.

Long-wear lipstick grew 1,135 per cent year-over-year, while shimmer lip gloss, plum lipstick and plumping lip gloss grew 889 per cent, 300 per cent and 259 per cent, respectively.

"Makeup is and has always been an affordable luxury, and for people who were lucky enough to make it to the end of the pandemic, part of what you want to do is make yourself feel good again," said Trendalytics chief executive officer, Cece Lee Arnold.

To celebrate the growth of the category, BD has rounded up some of our favourite lip products.


Chi Chi Viva La Diva Lipsticks are richly coloured lipsticks that glide on easily. The long-wearing, hydrating lipsticks contain beeswax, calendula, vitamin E, evening primrose, and jojoba oils to nourish and moisturise lips. Available in over 60 shades in matte and cream finishes.

Mavala Switzerland Lip Fantastic is a lipstick collection with the colour trends of spring/summer 2021 finding their inspiration in the natural and luminous beauty of resolutely feminine floral nuances. The collection is formulated with a PROLIP complex that is a combination of candelilla wax, shea butter, aloe vera, vitamin E, UVB sun filters and a blending of wax and oils for multiple benefits. Available in six shades.

NYX Professional Makeup Shout Loud Satin Lipstick features an irresistibly adorable heart-shaped bulleted (marking the brand's first-ever custom designed bullet). The pigment packed stain lipstick loads lips with intense, rich colour and delivers hours of hydration in just one swipe. Available in 10 shades.


Models Prefer Matte Liquid Lip helps create a rich, pigmented lip that lasts all day. The colour has a high-impact effect, with a long-wearing formula that does not budge. The creamy formula also dries down to a velvety matte finish. Lightweight, comfortable and quick-drying, it has a smooth gliding, one-stroke colour. 

Nude by Nature Satin Liquid Lipstick provides a luxurious satin-matte finish with a nourished feel. The smooth texture is highly-pigmented and formulated with nourishing ingredients including, sweet almond oil and shea butter. It is also enriched with native Australian Kakadu plum and desert lime to help provide antioxidant defence, as well as unique moisturising microspheres to enhance wear.

Mellow Cosmetics Liquid Lipstick is an ultra smooth liquid lipstick that delivers a velvet matte, highly pigmented finish. The long-wearing, creamy formula has a hydrating texture that provides a full coverage and non-drying light finish. Available in 13 bold shades.


benecos Lipgloss is a creamy gloss with good durability and a pleasant wearing comfort. Wonder tree seed oil, sunflower oil and vitamin E nourish the lips. The non-sticky formula ensures a smooth application and vibrant colour without the sticky feeling. Easy to apply with the soft wand applicator means full coverage and no mess.

essence plumping nudes lipgloss with shea butter makes the lips look fuller and offer a gorgeous shine. At the same time, it has a cooling effect. The lip glosses are available in: 02, 03, 04, 05, 06 and 07.

Revlon Super Lustrous™ The Gloss is a lipgloss, now with even more moisture-boosting ingredients and an expanded colour range. Infused with agave, moringa oil, capuacu butter and micro oils, lips shine with a soft, natural finish that never feels sticky or tacky. It also has a newly designed oversized applicator which deposits the perfect amount of gloss for even coverage and application. 


Lycogel® Breathable Balm is a clear balm that energises and protects the skin. It is formulated with the benefits of the LYCO-Complex, a carefully balanced set of 12 active ingredients that work together to deliver oxygen, moisture, and nutrients to the skin including hyaluronic acid, antioxidants and peptides. The balm contains SPF15.

Carmex® Naturally is an intensely hydrating lip balm that’s over 93 per cent derived from nature and clinically proven to visibly smooth and soften the lips in just one application. Not only is it packed with rich antioxidants, it also contains pure cupuacu and murumuru butters which are sustainably sourced, helping to preserve the Amazon rainforest and support its communities. 

Elizabeth Arden Eight Hour® Cream Nourishing Lip Balm with Sunscreen Tube is a daily moisturising lip balm that replenishes lips with eight essential vitamins, nutrients and minerals while providing advanced broad spectrum SPF20 sun protection against damaging UVA/UVB rays. Lips feel softer and smoother with a healthy-looking, radiant shine.