Maybelline New York has added a fresh young face to the brand’s portfolio, with the appointment of Danish model Freja Beha Erichsen as a brand ambassador.
Freja is an incredibly beautiful and confident woman,” says Damien Bertrand, Maybelline’s global brand president. She truly captures the catwalk-to-sidewalk spirit of Maybelline.”
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Erichsen will debut in Maybelline’s autumn/winter print and TV advertisements but we probably won’t see her in local campaigns until early next year.
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