A favourite for famous photographers, fashion editors and celebrities, Yadim Carranza has been nominated as Maybelline New York global make-up artist. Carranza has a huge following as an artist and is well known for his innovative editorial work and bold runway looks.
Carranza began his career behind a make-up counter and, after moving to New York, his career was fostered by the big names in the fashion and beauty industry. He now joins a remarkable line-up of make-up artists, photographers and models who have helped shaped the iconic beauty brand’s identity. In his new role, he will provide artistic direction for Maybelline NY, and act as a voice of the brand to consumers, press and industry.
"Having the opportunity to work with a brand that has made make-up trends accessible to all women is a dream come true," says Carranza. "I am thrilled to represent Maybelline New York while I create looks that will inspire women around the world to enjoy make-up. I look forward to engaging with the consumer in ways that will make her feel welcomed, empowered and connected to Maybelline in a new way."
Maybelline New York Worldwide president Jerome Bruhat adds, "We are incredibly excited to partner with Yadim. Yadim will add a new energy and urban edge to the brand in both his artistry and expertise in global beauty trends. His instinctive sense of colour coupled with his ability to connect with our consumer will create a brand experience in a disruptive new way."
