The men's grooming industry is growing at a rate of knots. In 2016 it's estimated to bring in more than $21 billion with many industry experts claiming that men are becoming more knowledgeable about beauty and are paying greater attention to their looks.
In order to capitalise on this trend, online beauty retailer Feelunique has appointed four new editorial contributors who will create content focused on men's health, fitness and style.
The team includes The Telegraph's Lee Kynaston, grooming writer Ahmed Zambarakji, Men's Health UK contributing editor Alex Harris, and fragrance writer Persolaise – all of whom will be creating content for Feelunique's editorial hub, The Lounge.
The company believes the male grooming industry is set to be even more profitable in 2017. To maximise on this success, Feelunique aims to provide customers with the latest brands, unrivalled customer service, and now engaging content too.
Image: Lee Kynaston, courtesy of Feelunique.