There has been an enormous shift in male grooming culture over the last decade. For instance, men's toiletries used to consist of shampoo, shaving cream, deodorant, and not much else.
But now, men's bathroom cupboards are brimming with cleansers, serums, moisturisers, anti-ageing treatments and more.
New research from Roy Morgan, shows that a greater proportion of Millennial men are using and buying skincare products than ever before. In fact, there are now just over one million Millennial men (34% of Millennial men) who both use skincare products and also buy some type of skincare product in an average six months.
To make choosing a beauty product for the man in your life a little less tricky, BD has rounded up some of the best beauty buys below.
HANDSOME 2-in-1 Shampoo is a shampoo that gently cleans and lightly conditions, leaving hair soft, silky and handsome.
VS for Men The Diamond Precision Nose & Ear Trimmer is a trimmer that quickly, easily and precisely removes unwanted nose and ear hair.
Urbane Mess Waterproof Body Trimmer is a cleverly designed grooming essential with bi-directional cutting offers seamless trimming in both directions.
Arbonne RE9 Advanced for Men After-Shave Soothing Lotion is an aftershave lotion that leaves skin feeling soft and smooth.
muk Haircare mr muk Brutal Hold Semi Matte Mud is a low sheen, strong hold haircare product for men that offers enduring texture and intense definition.
Essano MAN Anti-Irritation Face Scrub is superfine pumice-based face scrub for men that gently removes dry, flaky skin and stops ingrown hairs.
bhave Sleek Pomade is a versatile matte finish styling pomade that controls thick hair and adds volume and texture to fine hair.
innisfree Forest for Men Moisture Cream is a hydrating cream for men. It helps recharge skin with lightweight moisture post-cleanse.
Natio for Men Purifying Face Scrub prepares skin for shaving and moisturising. Fine exfoliating grains gently polish away dead skin for a razor close shave.
benecos For Men Only Deo Spray is a natural deodorant spray formulated just for men. Allow skin to breathe while the fresh aroma awakens the senses.