Deciem's founder has died aged 40

The founder of Deciem has died aged 40. 

Brandon Truaxe was behind the creation of the company, best-known for its affordable skincare line, The Ordinary.

His death comes following a tumultuous year for the beauty entrepreneur, ending in his removal from the company back in October.

A message on Deciem's Instagram reads: "You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can't imagine a world without you, we promise to take care of each other and will work hard to continue your vision."