NIVEA For Men secures partnership with Real Madrid

For MenNIVEA Men has entered into a new sponsorship deal with Real Madrid, which will see the two working together in the Spanish market until the end of the 2015-16 soccer season.

Not only will the NIVEA Men products support the Spanish soccer club, but the players will be involved in advertising for the brand, with Sergio Ramos, Marcelo, Gonzalo Higuain and Alvaro Arbeloa featured in the first campaign.

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NIVEA is the world’s leading skincare brand and its impressive international success is testament to that leadership. Our alliance will stretch beyond the field of play,” says Real Madrid president Florentino Perez.

Beiersdorf brand manager and executive board member Ralph Gusko adds, We are all very excited about the new partnership and related projects. Real Madrid is a great match for NIVEA Men because in our marketing strategy, the passion for [soccer] plays a very important role. This helps us to emotionalise our products.”

The partnership follows on from other successful sponsorship deals by NIVEA For Men in the international soccer market.