The key to surviving this year’s MBFWA

It might sound strange to talk about “surviving fashion week”, but for those who are regular attendees – MBFWA isn’t all glitz and glamour. It can mean an onslaught of battling backstage management, crowded seating arrangements, waiting in endless queues (often in high heels), and enduring lengthy days.

But BEAUTYDIRECTORY is helping ensure media manage the week in style thanks to the below list of products, which are perfect for popping into the designer handbag of choice at MBFWA.

Related Brands: 

 
At MBFWA from dawn to dusk? Transform your eye look from day to night with the Avon Luxe Cashmere Eyeshadow palette featuring five shades in both a matte and pearl finish. 


Infused with black diamond powder and intense pigments for ultra dark lashes, the Avon Luxe Volumising Mascara will see lashes taking a front seat this MBFWA. The mascara's brush works to sculpt and define lashes to intensify them from root to tip.

 
Dry, dehydrated lips at MBFWA are not the look anyone is going for. Keep yours hydrated with a fuller appearance thanks to the inclusion of CoQ10, hyaluronic filling spheres, and light refractors in Blistex’s Deep Renewal lip balm.

Burt's Bees 
If you shudder at the thought of wearing heavy make-up from dawn to dusk at MBFWA, swap your foundation in for Burt's Bees BB Cream with Noni Extract SPF 15. This lightweight lotion firms, conceals, smooths and illuminates skin.

Burt's Bees 100% Natural Lipstick
Bold and moisturised lips? Sounds like a perfect partnership. Burt’s Bees 100% Natural Lipstick offers bold colour as well as moisturising benefits with ingredients including beeswax, moringa oil, and raspberry seed oil.

 
These days, fashion week sees all eyes on the front row just as much as the catwalk – so it’s a good idea to ensure your legs are in check. The Dermal Therapy™ Dry Skin Lotion is an intensive moisturising lotion formulated to deeply nourish and hydrate the skin and protect it against further moisture loss. 

 
With a week of wearing heels, help prevent blisters before they occur with Dermal Therapy™ Blistop™. This blister prevention spray creates an invisible, water-resistant layer of film designed to protect the skin on feet and hands where blisters can occur from friction. It acts like a second skin and dries on totally transparent.


Feel less guilty about the copious amounts of Champagne there is to be drunk during MBFWA with Hydrodol. This clever hangover supplement is designed to minimise headaches and nausea that come with drinking too much alcohol. 

 
Early mornings and late nights can wreak havoc on eyes during MBFWA. Kosmea’s Apple of My Eye Cream™ is a super active eye cream that uses PhytoCellTec™ technology to turn back the signs of ageing and naturally works to minimise fine lines and wrinkles.


We all know the key to beauty is skincare deep. Help skin appear healthy and glowing with Kosmea’s Discover Collection skincare pack containing Radiance 24/7 Youth Boost, Purifying Cream Cleanser, Clarifying Facial Wash, Daily Facial Exfoliant, Hydrating Rosewater Mist, and Replenishing Moisture Cream.

Manicare Flawless Complexion Sponge
Apply make-up easily and expertly with this premium non-latex make-up sponge designed to blend liquid or cream-based foundation and cover imperfections to deliver an airbrushed finish.

Mavala Switzerland Oil Seal Dryer
Want en pointe nails but don’t have time to let them dry? Mavala Switzerland Oil Seal Dryer is a nail oil that accelerates the drying time of nail polish. The nail oil forms a non-sticky film which instantly locks in colour and protects nail polish from fingerprints, sheet marks and light knocks.

 Collection
Smell a treat during MBFWA with travel-size additions of the Michael Kors Collection Sporty Citrus Eau de Parfum Spray, Sexy Amber Eau de Parfum Spray, and Glam Jasmine Eau de Parfum Spray.   

MOR  
The perfect chic case to house all your daily beauty essentials during MBFWA. Made from luxury waterproof fabric and soft faux ostrich leather, the case is the ideal size for throwing into your carry-all for the week.

 
When you’re rushing between shows, you don’t want to think about whether you’re leaving a scent of sweat in your wake. This NIVEA deodorant features 48-hour antiperspirant protection while being kind to the skin – making it ideal for fashion week. 

 
After a long day at shows, multi-functional products are an incredibly attractive proposition. NIVEA Gentle Caring Micellar Water offers three-in-one benefits – working to cleanse the skin, remove eye make-up, and moisturise.

Nude by Nature Pressed Mineral Cover
Housed in handy packaging ideal for throwing into your handbag, Nude by Nature Pressed Mineral Cover is a natural lightweight pressed powder foundation providing medium to full coverage.

Nude by Nature Kabuki Brush
Small in size but not in stature, Nude by Nature’s renowned Kabuki Brush is the perfect addition to any fashion week beauty regimen. Used to apply powder to the face, the brush’s large domed head, two-toned bristles and elongated ferrules deliver an airbrushed finish to foundation.


According to the musical Annie “you’re never fully dressed without a smile”, and we tend to agree. Keep yours white and bright with Opalescence’s on-the-go teeth whitening kit featuring pre-loaded upper and lower mouth trays for an easy and mess-free application.

 
If you’re one of those ladies who doesn’t have time for regular blow-dries during MBFWA (insert emoticon of girl holding her hand high in the air here) but still want fashion week-worthy hair, Philips’ EasyShine Ionic Styling Brush is your answer. The hair brush is designed to reduce frizz and bring back smoothness with its integrated ionizer.

Swisse 
Keep skin looking its best while on the move with the Swisse Deep Sea Hydrating Mist Toner. This facial mist spray works to hydrate and tone the skin, while leaving it firm, even and bright.

 
Give the models a run for their money in the hair department with the help of Viviscal’s Gorgeous Growth Densifying Elixir. This leave-in treatment leaves hair looking thicker and fuller.