innisfree expands in New Zealand

innisfree, Korea’s number one beauty brand, is thrilled to announce it has launched in New Zealand, through Adore Beauty. 

Known for its innovative formulas and responsible green practices, innisfree skincare products are formulated with an average of 80 per cent naturally-derived ingredients responsibly sourced from the pure and protected Korean island of Jeju. 

As one of the fastest-growing brands in the AMOREPACIFIC Group, innisfree caters to consumers’ ever-changing interests thanks to a fast-paced innovation process, providing exciting new products, textures and routines as the consumer demands it. 

innisfree has launched on Adore Beauty NZ with 130 products across skincare, makeup, body care and hair care. This includes innisfree best-selling and most loved innisfree ranges such as, Green Tea, Volcanic, Jeju Orchid, Bija, and Jeju Cherry Blossom. 

“We are delighted to launch innisfree into New Zealand via the Adore Beauty platform. We have had great demand from New Zealanders to be able to have direct access to our naturally-derived, innovative products’, said innisfree general manager, Brian Jeong. 

innisfree has experienced phenomenal growth over the past 20 years with over 1,750 stores in 15 countries, with over 20 million customers worldwide. Its best-selling product, innisfree Green Tea Seed Serum, is so loved by customers all over the world that one bottle is sold every seven seconds.

Adore Beauty is one of New Zealand's top beauty e-commerce platforms and will be the official online retail partner of innisfree in New Zealand. 

"We are excited to partner with innisfree on its launch into New Zealand. We recognise there is a sizeable appetite for this brand in the NZ market and innisfree provide an exceptional solution to customers looking for accessible concern-based skincare," said Adore Beauty founder and executive director, Kate Morris.