Luxury Swisse skincare brand La Prairie has launched a new interactive experience in honour of its Skin Caviar range's reincarnation: Caviar Premier.
The brand has unveiled a new pop-up at Sydney's Westfield Pitt Street Mall, designed to create an immersive and sensorial experience using the Skin Caviar Collection. Exhibited are the four elements of the Caviar masterpiece: science, manifesto, masterpiece and indulgence. Each element is an interactive concept for guests to unveil the history, design and formula of Caviar Premier.
Following the Pitt Street Mall concept, consumers in Victoria will be able to enjoy the experience at Melbourne Chadstone Shopping Centre from 15 October to 4 November and Sydney Westfield Bondi Junction from 12 November to 25 November.
