SUSANNE KAUFMANN announces Australian category extension

Austrian natural beauty and wellbeing skincare brand, SUSANNE KAUFMANN, is entering its third year relationship with Australasia’s leading beauty retailer, MECCA – celebrating with a category extension.

With consumers across Australian and New Zealand showing an increased appetite for effective natural skincare, the brand is expanding from 13 products, adding an additional five new releases.

"It is a pleasure to partner with MECCA to bring our joint vision for the brand to life," said SUSANNE KAUFMANN CEO, Jessica Clark.

"The MECCA customer is certainly one of the most well-informed beauty shoppers in the world, so it is a pleasure to unearth the unique qualities and proven results of the SUSANNE KAUFMANN skincare range with their partnership."

For SUSANNE KAUFMANN the idea of selfcare is not a buzz word, it’s an ongoing practice. The brand's products offer Australian and New Zealand customers a point of difference when it comes to at home treatments by introducing advanced natural ingredients and practices not commonly seen in this market. 

"We are thrilled to expand the distribution of the SUSANNE KAUFMANN brand across MECCA’s retail network in Australia and New Zealand, offering wider access to the holistic collection of efficacious skincare that our customers know and love," said MECCA Brands chief merchandise officer, Anna Croft.

"The brand's authenticity and commitment to sustainability meets the growing consumer interest in conscious beauty and strongly supports MECCA's commitment to delivering the best in global beauty brands."

For all SUSANNE KAUFMANN brand enquiries and interview opportunities, please contact Brand etc. director, Gina Ingleby:

Image source: Supplied.