US-based video content marketing company, Vyrill, has released the results of its Q1 2018 influencer video evaluation study. It's findings have shown that makeup was the most reviewed beauty category in the first four months of the year, making up 28.19% of all user generated content (UGC) videos.
Digging a little deeper, the study showed that nearly a quarter (24.66%) of all UGC videos were created for the eye category. This includes videos for eyebrow pencils, eyeliner, eye shadow, mascara and eye makeup remover. During Q1, Vyrill reports spikes in this category immediately after the New Year and the again during the week of Valentine's Day.
The Face category which includes toners, moisturisers, masks and cleaners, comprised 22.48% of all UGC videos during the time period. Vyrill have stated it will be keeping an eye on whether this category received a larger than average consumer interest due to seasonality.
Vyrill CEO Ajay Bam said: "With this information beauty marketers can make more informed decisions about how to optimise their brand video and influencer strategy.
“As we update this information quarterly, we will break down all the video data by product, category, brand and competition.”
To accompany the results of the study Vyrill have released an infographic that can be found below. Stay tuned to BEAUTYDIRECTORY as we will be releasing the results of beautyheaven's influencer survey next week.
