Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 818)
Lancome Advanced Genifique Serum (7 mentions)
Weleda Skin Food Body Lotion (5 mentions)
Sisley Phyto-Rouge Shine (4 mentions)
Narciso Rodriguez For Her Musc Noir Rose EDP (4 mentions)
M.A.C Macstack Mascara (4 mentions)
Eau Thermale Avene DermAbsolu Recontouring Mask (4 mentions)
Dyson The Next Generation Airwrap Multi-Styler (4 mentions)
Westman Atelier Baby Cheeks Blush Stick (3 mentions)
Vidal Sassoon Cool Curl Brilliance (3 mentions)
Vidal Sassoon Air Style Brilliance (3 mentions)
Top 10 makeup products in print and online publications (out of 235)
Sisley Phyto-Rouge Shine (4 mentions)
M.A.C Macstack Mascara (4 mentions)
Westman Atelier Baby Cheeks Blush Stick (3 mentions)
Giorgio Armani Luminous Silk Foundation (3 mentions)
Byredo Astronomical Mascara (3 mentions)
Yves Saint Laurent (YSL) Touche Eclat Radiant Touch Concealer (2 mentions)
Trinny London Lip Luxe (2 mentions)
Trinny London Eye2Eye Eye Shade (2 mentions)
The Ordinary Multi-Peptide Lash & Brow Serum (2 mentions)
Sephora Collection Big By Definition Defining & Volumizing Mascara (2 mentions)
Top 10 skincare products in print and online publications (out of 363)
Lancome Advanced Genifique Serum (7 mentions)
Weleda Skin Food Body Lotion (5 mentions)
Eau Thermale Avene DermAbsolu Recontouring Mask (4 mentions)
Sunday Riley Luna Sleeping Night Oil (3 mentions)
Rationale #3 The Enriched Creme SPF15 (3 mentions)
Lanolips Tinted Lip Balm SPF 30 (3 mentions)
Laneige Water Sleeping Mask (3 mentions)
Habitual Beauty Hydrating Sleep Mask (3 mentions)
Garnier Vitamin C Anti-Dark Spots & Brightening Serum (3 mentions)
Dr Naomi Skin LED It Glow Mask (3 mentions)
Top 10 fragrance products in print and online publications (out of 103)
Narciso Rodriguez For Her Musc Noir Rose EDP (4 mentions)
Issey Miyake L'Eau D'Issey Pure EDP (3 mentions)
Viktor & Rolf Flowerbomb Ruby Orchid EDP (2 mentions)
Sisley Eau De Sisley 2 EDP (2 mentions)
P Frapin & Cie 1270 Extreme (2 mentions)
Maison Margiela Replica When The Rain Stops EDT (2 mentions)
Le Labo Santal 33 (2 mentions)
Jo Malone London Lime Basil & Mandarin Cologne (2 mentions)
Jo Malone London Blossoms Collection Limited Edition Sea Daffodil Cologne (2 mentions)
Guess Uomo EDT (2 mentions)
Top 10 hair care products in print and online publications (out of 118)
Dyson The Next Generation Airwrap Multi-Styler (4 mentions)
Vidal Sassoon Cool Curl Brilliance (3 mentions)
Vidal Sassoon Air Style Brilliance (3 mentions)
Redken Guts 10 Volume Spray Mousse (3 mentions)
Hask Argan Oil Miracle Damage Repair Cream (3 mentions)
Davines Oi Liquid Luster (3 mentions)
Silver Bullet Genesis Hot Air Brush (2 mentions)
Redken Acidic Bonding Concentrate Shampoo (2 mentions)
Moroccanoil Blonde Perfecting Purple Conditioner (2 mentions)
Joico Weekend Hair Dry Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU OR email INFO@MYMARKETINSIGHT.COM.AU.
