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28 Feb 2023

tbh Skincare set to launch in Priceline

tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country.

It’s a partnership two years in the making; Olivia was first encouraged to try tbh Skincare by a friend in 2021 while going through her own experience with adult acne. It had been a journey she had been sharing openly with her hundreds of thousands of followers online, and one which had left her feeling defeated. Days into trialling tbh Skincare’s cult-favourite (and bestselling) Acne Hack Cream, Olivia was hooked. And, two years on, her breakouts – and acne scars – are a thing of the past. “I tried tbh a couple of years ago and was so relieved to finally find an acne brand that not only helps your skin when it’s breaking out, but also helps to maintain your skin day to day,” says Olivia. “tbh is approachable and fun, which you don’t often see when it comes to acne brands. tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country. “I love that it is Australian made and run by an incredible mother-daughter powerhouse duo. I feel like tbh and I are a really good match and I am so excited about my partnership with the brand!”

Needless to say tbh Skincare’s cofounder Rachael Wilde is equally excited to be working with Olivia as the brand rolls-out in 400 Priceline stories nationally. Rachael launched tbh Skincare in March 2020 after a “fortuitous” encounter with a groundbreaking new medical technology which can cut through the skin’s biofilm and actually treat the bacteria within. Like Olivia, Rachael had been battling with hormonal acne; like Olivia, she felt like she had tried every other product under the sun, to no avail. Rachael trialled a sample of the technology on her own skin and was convinced. She won the rights to license the product and launched the “miracle” acne treatment that would go on to sell $1M worth of products in just 18 months

For Rachael, it’s Olivia’s own experience with and understanding of the struggle with skin concerns that make her the perfect partner for tbh Skincare’s launch into Priceline. “Olivia has been so transparent about her experience with acne, and shared very raw and real content with her followers about this,” Rachael says. “I feel like this has helped so many people to feel less alone, and less isolated in their struggles with their skin, so we just absolutely adored that about her from the start and knew that when it comes to dealing with acne Olivia could really relate first-hand. “This is the type of partnership we always strive for so we were just over the moon when Olivia agreed to partner with us. And I almost fell off my chair when I found out she had actually bought the products from us in January 2021!”

As one of Priceline’s prized ambassadors, Olivia is now bringing together two of her favourite brands in a move that both she and Rachael see as making tbh Skincare’s clinically proven products accessible to even more people. “When we started considering retail partnerships, Priceline was always the ideal partner we wanted to work with,” Rachael adds. “Not only does it have the pharmacy side of the business, which aligns perfectly with the nature of our treatment products, but it also creates a really accessible environment, which is what we wanted for our customer group. “The last thing we wanted was to make shopping for your breakout products an intimidating experience. We love the approachability and affordability of Priceline, and are absolutely thrilled to be sitting next to some really incredible brands on shelf.” tbh Skincare launches into Priceline stores from the end of March and is available from tbhskincare.com.

Media enquiries: Jessy Marshall | Hive HQ | jessy@publicityhive.com

24 Feb 2023

FOREO launches LUNA 4 Body

Swedish skin-tech leader FOREO has been providing the best facial cleanse for over eight years with its famed LUNA facial cleansing devices. Now they welcome the highly anticipated new release – the LUNA™ 4 Body smart massaging brush – the first LUNA device designed specifically for the body.

Like its predecessors, LUNA™ 4 Body is clinically proven to cleanse away 99.5% of dead skin cells, dirt and oil. The gentle T-Sonic™-powered body brush is made from ultra-hygienic silicone designed to mould to your individual curves and contours, delivering soft, smooth, revitalised and invigorated skin after every use.

Made of bacteria-resistant silicone touchpoints, the LUNA™ 4 body is 100% waterproof and 35x more hygienic than brushes with nylon bristles. The device expertly removes dirt, oil and bacteria on the skin, making clogged pores and body breakouts a thing of the past.

The device gently exfoliates away dead skin cells, helping to treat concerns such as razor bumps and ingrown hairs. Its T-Sonic™ massage helps with stimulation and blood flow so that the silicone touchpoints can remove dirt and oil trapped deep within, which will also prep your skin to deeply absorb any creams or lotions you apply afterwards, preventing dry skin.

The LUNA™ 4 Body emits 8,000 pulsations per minute, and the intensity can be adjusted manually through plus and minus buttons on the device to suit your skin’s needs. It also includes an in-built timer (that turns off automatically after 3 minutes), a handy travel lock system and is USB rechargeable (offering up to 100 uses per charge).

The LUNA™ 4 Body is available to purchase for $249 from Myer in three colours – Evergreen, Lavender and Peach Perfect.

The brand will launch the complete LUNA™ 4 range in 2023, which will include the LUNA™ 4, LUNA™ 4 Mini, LUNA™ 4 Plus and the LUNA™ 4 Men. The new generation LUNA range debuted with the palm-sized LUNA™ 4 Go in November 2022, the perfect rechargeable travel cleansing companion.

16 Feb 2023

Drunk Elephant to launch cult-favourite moisturiser in Australia

Listen up, Drunk Elephant fans. The highly anticipated Protini Polypeptide Cream is launching in-store and online at MECCA from Tuesday, February 28. The hydrating moisturiser will be priced at $113 AUD and $132 NZD.

After taking the world by storm, the Protini Polypeptide Cream quickly became the global #1 best-selling moisturiser — a huge effort considering new moisturisers hit the market every single day.

The skincare essential has won over 24 industry awards, including InStyle US Best Beauty Buys, Harper’s BAZAAR US Beauty Award, Allure Best of Beauty and Cosmopolitan Holy Grail Beauty Awards, so it’s fair to say we couldn’t be more excited to get our hands on a little pot of Protini magic.

The Protini Polypeptide Cream is packed with an unprecedented array and concentration of signal peptides, supportive amino acids, and pygmy waterlily for immediate improvement in the appearance of skin’s tone, texture, and firmness. Abundant with proteins and nutrients, it replenishes and restores your skin to a strong, healthy state.

Head to your local MECCA store on Tuesday, February 28, to get your hands on it, or visit www.mecca.com.au.

15 Feb 2023

Grown Alchemist announces new campaign for International Women's Day

In celebration of International Women’s Day, clean beauty brand Grown Alchemist is proud to announce the launch of its Beautifully Brave campaign, designed to champion the sheer resilience and determination of courageous women across the nation.

In support of beautifully brave women, Grown Alchemist will be donating much-needed supplies to two female-focused not-for-profit organisations; Women’s and Girl’s Emergency Centre (WAGEC), which offers support and assistance to women and their families experiencing homelessness or housing insecurity, and St Kilda Mums which provides essential items and care to families in need.

This isn’t the first time the biological beauty brand has partnered with WAGEC. In October 2022, Grown Alchemist held a private shopping event, donating the entire retail value of products sold to assist and support women. The event was a huge success, with over 1,200 full-size units of the brand’s natural skincare products sold raising $30,000 for the charity.

Grown Alchemist founder, Jeremy Mujis is committed to supporting gender equality and advocating for women nationwide.

“These women are some of the bravest people I’ve ever seen, most had nothing but their handbag and their children. The one unifying factor that all these women shared was that they were determined to make a better life.

“Despite having next to nothing, they still had hope. They all shared this incredible determination to improve their situation for themselves and their family. A possessed resilience, power, and courage that was simply incredible,” said Mujis.

Beautifully Brave is a testament to Grown Alchemist’s commitment to promoting equality and empowering women, and the brand encourages its consumers to support this campaign and make a positive impact on the lives of women and their families in need.

Launching Sunday, 19th February, until Wednesday, 8th March, customers can enjoy 30% off and shop the entire Grown Alchemist range online at grownalchemist.com/au/ and at the Retail Lab in Carlton, Melbourne, as well as The Iconic, Adore Beauty and Amazon AU.

For every product purchased, the brand will donate the same product to women's not-for-profit organisations in the hope of giving women and their families a brighter future.

Feel proud of applying your hair, body, and skincare this International Women’s Day; a little will go a long way.

15 Feb 2023

Kerasilk partners with designer Rachel Gilbert

Kerasilk Haircare debuted a new fashion partnership with Australian designer Rachel Gilbert. The ‘Gemini, Rachel Gilbert Fall 23 Collection’ also features hair by National Kerasilk Ambassador Kirby Lago, owner of Pelo by Lago.

Launching this week, ‘Gemini’ shapes a unique identity for evening wear. Showcasing and contrasting a feminine and androgynous approach to dressing. Rachel Gilbert creates a contemporary vision for event wear, blending elegance with effortlessness and celebrating the craftsmanship that goes into each piece.

For the shoot, hair was swept back in a casual wet look, perfectly contrasting with the statement dressing.

“Kerasilk is my go-to range on set. It’s a beautiful range that’s so versatile. The perfect edit of styling products. The range can be easily layered into the hair without a heavy product feel. This is essential when creating a wet look that still has movement,” said Kirby Lago.

To create the Wet Look

Step 1: Wet the hair with water and apply Kerasilk Style Bodifying Mousse generously.

Step 2: To create this look with a less wet result, you could wave first, then apply mousse through the roots, then softly throughout the ends.

Step 3: Using your hand, work in the shape of the hair with Kerasilk Style Accentuating Finish Crème, encouraging height at the hairline above the forehead.

Step 4: Finish with a light mist of Kerasilk Style Fixing Effect Hair Spray.

Gemini welcomes a defining theme, deconstructing a traditional floral print. Patterned over evening silhouettes in variations of hand-woven and beaded placements, a nod to the traditional Rachel Gilbert look while signalling the future evolution of the brand.

The Gemini collection is available now.

3 Feb 2023

Elizabeth Arden appoints PR agency Stark Matthews

Renowned beauty innovator, Elizabeth Arden has announced the appointment of Sydney-based beauty PR agency, Stark Matthews, who will manage the brand’s Australian media and influencer relations in 2023.

Deeply rooted in innovation since the brand’s inception in New York in 1910, Elizabeth Arden has continued to lead the beauty industry by creating products that unite science and nature for optimal efficiency. The results have played out in the form of esteemed products such as the cult Eight Hour Cream, the iconic Ceramide Capsules, Red Door fragrance and unmatchable lipstick formulas, offering the complete beauty package for consumers.

Elizabeth Arden’s newly appointed General Manager, Sophie Cooper, shared that the team are excited to bring a fresh outlook to the iconic brand and expose Elizabeth Arden to a new variety of consumers.

“Elizabeth Arden is a brand of firsts – the first businesswoman on the cover of TIME Magazine. The first in the cosmetics industry to train and send out a team of traveling demonstrators and saleswomen. The first to have a weekly radio show about beauty health and well-being. The first to incorporate an exercise studio in a beauty space. Elizabeth was also the first to use a personal publicist to represent herself and the company,” explained Ms Cooper.

“As pioneers, it is our mission to keep Elizabeth Arden’s legacy alive by empowering Australians, as we believe it’s every woman’s birthright to feel beautiful. Elizabeth Arden has followed in its founder’s footsteps to create products that amplify the wearer, giving them confidence, which is why we are excited to have the Stark Matthews team on board.

“With such an assortment of products across the skincare, bodycare, cosmetics and fragrance categories, we’re excited for the opportunity reinvigorate cult classics amongst a new generation,” she said.

Stark Matthews Co-Founder and Director, Tahira Matthews said the boutique agency was thrilled to welcome the iconic beauty brand to their client line up.

“As an agency who have beauty at the core of our business, we have forever been inspired by the Elizabeth Arden brand and its longstanding innovation spanning over 100 years in the industry. We cannot wait to continue to bring to life the Elizabeth Arden legacy and spread the word about the brand’s high-quality offering,” said Ms Matthews.

Stark Matthews will also look after Revlon Inc.’s fragrance portfolio covering Juicy Couture, All Saints, The Elizabeth Taylor Fragrance Collection, Christina Aguilera Fragrances, Britney Spears Fragrances, Ed Hardy and Giorgio Beverly Hills.

Retainer work between the two companies will commence in February 2023.

Elizbeth Arden ANZ is owned by Revlon Inc. and is positioned under the umbrella brand alongside Revlon, Almay, American Crew, CND and Juicy Couture.

Stark Matthews works across a range of beauty brands including Revlon, L’Occitane, Dr. LeWinn’s, No7 and the Wella Company portfolio.