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Did you know skin hydration drops over time, losing almost 20% of moisture by the end of the day? This then begs the question: How do you keep your skin truly hydrated? Enter Olay, a brand backed by years of science. For the first time, the brand conducted a skin care clinical trial that showed skin is becoming increasingly dynamic throughout the day.

Knowing our skin has become less stable, the question Olay asked was: how do we correct it? The answer lies in strengthening the skin barrier and delivering consistent hydration. The study showed getting only instant hydration when your skin moisture barrier isn’t intact means moisture can still escape the skin throughout the day, making it dehydrated. However, getting hydration with a strong skin barrier enables moisture to stay locked in; making skin look plump and dewy all day long.

Given the hashtag #hyaluronicacid has 1.8 billion views on TikTok, it’s safe to say we’re sold on the ingredient’s impressive moisturising benefits. But, there’s one thing that’s not talked about: how long does this moisture actually last? Not long on its own - and the benefits are even shorter-lived with damaged skin barriers that have become more common with our increasingly dynamic skin.

Research has shown that 29% of women^^ are unsatisfied with their moisturiser, which inspired Olay to create a solution that will truly quench their skins thirst. Olay’s sciencebacked research led to the NEW Olay Luminous Hyaluron + Niacinamide range which hydrates all day and all night- trapping moisture for 24 hours, guaranteed.

The formulation dives up to 10 layers deep into the surface of the skin to trap the hydration it desperately needs, while also repairing and maintaining the skin barrier. The formula leverages the power of two superior ingredients to deliver instant hydration:

Olay’s signature high purity, bioavailable Niacinamide: Niacinamide, also known as Vitamin B3, strengthens the skin moisture barrier to lock in hydration all day long.

Hyaluronic Acid: Boosts hydration instantly for plump and dewy skin.

When combined, Niacinamide and Hyaluron create a synergising effect that improves performance, allowing for more targeted action that visibly hydrates skin. Olay’s bioavailable formulation of Hyaluronic Acid and high purity Niacinamide is at an optimal concentration level so that you can feel confident that your skin is not only absorbing the active ingredients, but that they also reach their intended destination for targeted action.

The Olay Luminous Hyaluron + Niacinamide collection delivers proven results, with consumer studies finding that 92% felt their skin was “instantly hydrated”^, 95% felt their skin “become smooth and supply”^, and 92% agreed that it delivered “long-lasting hydration”^.

Results for oily skin

All skin types need hydration, but people with oily or combination skin are most susceptible to the myth that they don’t need to moisturise. In Olay’s studies, these consumers reported that heavy creams clog their pores and lead to breakouts. Olay’s superior patented gel texture was designed with them in mind, and the result is an irresistible satin finish that melts into the skin without leaving a greasy residue. The satin finish is a scientific feat, due to hyaluronic acid’s sticky nature. 11 Olay scientists spent over two years developing more than 200 iterations and conducting consumer testing before the formulation was finalised.

The collection

Olay Luminous Hyaluron + Niacinamide Gel Serum, RRP $59.99

This concentrated gel super serum provides an instant boost of hydration to the skin and locks it in all day long. In 24 hours, skin is hydrated for plumper and smoother skin.

Olay Luminous Hyaluron + Niacinamide Gel Moisturiser, RRP $59.99

This gel-like moisturiser is packed with Niacinamide, Hyaluronic Acid, Vitamin B5 and Glycerin to lock in hydration 4X longer* for up to 24hr hydration and plump and dewy skin.

Olay Luminous Hyaluron + Niacinamide Eye Gel, RRP $59.99

Eye creams are designed for the delicate layers of skin under your eyes. This eye cream instantly hydrates under the eyes for brighter looking skin and locks in that moisture for up to 24 hours.

ghd ambassador Jessica Mauboy is the new face of the brand’s revolutionary hot air styler, ghd Duet Style. Jess, who officially joined the ghd family earlier this year, will now use her powerful and influential voice to promote the award-winning duet style, which has achieved phenomenal success internationally since its launch in February.

A global first, the 2-in-1 styler* transforms hair from wet to styled with no heat damage**, all thanks to the revolutionary breakthrough technology that combines hot air and low temperature heated styling plates to achieve perfect ghd styling results with unprecedented softness for up to 48 hours *** and 2x more shine ****.

Already a lifelong fan of ghd, Jess joins the legions of cult fans who turned the tool into a viral sensation on social media at launch.

“The duet style is honestly a lifesaver, and I can’t believe there was nothing on the market like this before. When I’m on tour I often style my own hair. With the ghd duet style I find it quick and easy to achieve a salon quality finish myself, with the confidence that it’s not doing any heat damage to my hair,” said Jess.

“I don’t have to wait for my hair to dry, I can just go straight in with the duet to dry and style my hair at the same time and then use the shine shot mode to perfect my look - whether it’s glassy straight or adding a soft wave - I love that multiple looks can be achieved with one tool. If you haven’t already tried this amazing styler, you’re missing out!”

To celebrate the extension of the brand’s partnership with Jess, she will star in a brand new creative campaign showcasing the duet style’s incredible power, set to the soundtrack of her hit single Right Here Right Now. The futuristic and tech-inspired shoot brings to life Jess’s signature playful personality, as her hair is transformed from wet and wavy to glossy and sleek using ghd duet style, styled behind the scenes by ghd creative artist Joey Scandizzo. The world’s leading hair tool brand is thrilled to extend its partnership with the beloved Australian singer, songwriter, and actress.

“Jessica Mauboy is the ultimate ghd woman. A powerhouse of talent and fierce champion for women, yet unwaveringly relatable and authentic - she is the embodiment of everything ghd stands for. We love having Jess as part of our ghd family and are so excited to announce her as the face of our game changing duet style,” says Karen Cox, ghd’s Head of Marketing ANZ.

*no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair, **that combines hot air and heated styling plates, ***consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China), ****vs naturally dried hair, dependent on consumer use, *****measured in drying mode vs ghd hair dryer with a brush, depending on consumer use.