BD welcomes 11 new recruits

Here are the brands new to BEAUTYDIRECTORY that are set to impress.

Maybelline has a new global makeup artist

Gigi Hadid’s makeup artist nabs the top Maybelline artistry spot

Three new beauty trends to watch out for

The emerging beauty trends that are shaking the industry

Supermarket giant gets behind World Oceans Day

Foodstuffs announces early ban on plastic microbeads for World Oceans Day.

Trilogy encourages consumers to “beat the bead”

Trilogy celebrates World Ocean Day by raising awareness about harmful beauty exfoliants.

Influencing now an official profession

Most internet personalities are now listing their official profession as ‘influencer’.

Report names most valuable beauty brands

A research company has revealed the top spots based on value.

Upcoming trends from the Naturally Good Expo

We round up all of the trends shown at this year’s exhibition.

ghd celebrates its sweet 16th birthday

the iconic styler celebrates the milestone with a glistening purple makeover

The world’s best beauty neighbourhoods

From New York to Paris, here are beauty’s hottest neighbourhoods.

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