ghd is proud to announce that the new duet style 2-in-1 hot air styler has won Canstar Blue’s 2023 Innovation Excellence Awards, taking out a 5 Star award in the Personal Appliances category. Canstar Blue is one of Australia’s best-known and respected comparison websites.
For the past 11 years, they have been helping Aussies make better-informed decisions on purchasing over 300 different goods and services. The winners of the 2023 Innovation Excellence Awards were determined through a process involving the submission and assessment of product or service innovations that were introduced to the market within the past year.
Canstar's Research Team evaluated each submission and nomination based on the product's distinctiveness and uniqueness, its potential to disrupt the market, and its ability to impress the judges with a "WOW" factor.
Other factors that were considered include, the product’s affordability and ease of use, as well as how it will enhance and impact consumers' daily lives. A global first, ghd’s 2-in-1 duet style transforms hair from wet to styled with no heat damage*, all thanks to the revolutionary breakthrough technology that combines hot air and low temperature heated styling plates to achieve unprecedented softness for up to 48 hours *** and 2x more shine ****.
The scientists and engineers at ghd have taken 21 years of heated styling and drying expertise and combined the science of convection and conduction, to create duet style’s breakthrough AIRFUSION technology. AIRFUSION technology brings together the power of air flow and the performance of actively heated styling plates to deliver a sleek, smooth and glossy style.
Featuring a unique ghd styling chamber which combines state-of-the-art internal airflow aerodynamics with 4 smart low-temperature plates. ghd duet style efficiently dries and styles hair simultaneously, with faster styling and superior hair results. ghd recognised that consumers find drying their hair inconvenient and want a quicker solution and to address these needs, ghd spent nearly a decade researching and testing with thousands of consumers to create a 2-in-1 hot air styler that simplifies the hair styling routine – duet style.
Joey Scandizzo, ghd Creative Artist said, “The new ghd duet style has been a game-changer since its launch; it's been decades since I've witnessed such groundbreaking hair tech innovation. It has completely transformed the way we approach hair styling, both at home and in-salon.”
Recognising ghd’s innovation in the appliances sector, Canstar has announced ghd as the winner for their 2023 Innovation Excellence Awards. Karen Cox, ghd’s Head of Marketing ANZ said, “For over 20 years, ghd has been dedicated to developing pioneering hair styling technologies that cater to changing consumer and professional stylist needs. The new ghd duet style is transforming the way that women style their hair, simplifying their hair routines to deliver superior results – with no heat damage. We are delighted that the breakthrough technology of duet style has been recognised with the Canstar Innovation Excellence Award.”
Christine Seib, editor-in-chief at Canstar Blue said, “The ghd Duet Style 2-in-1 hair styler is a real time-saver that produces salon-style results through a one-of-a-kind combination of hot air and low-temperature plates to dry and style wet hair without hair damage, plus Shine Shot mode for styling dry hair. ghd's bespoke acoustic system, designed to reduce noise for a more pleasant styling experience, is an extra benefit. Canstar Blue's Innovation Excellence judging panel was impressed by the way ghd had innovated to meet today's consumer expectations of convenience and effectiveness, and that the Duet Style could be used on a wide range of hair types, so catering to a larger number of consumers. The panel also recognised the energy efficiency the Duet Style offered over a regular ghd hair dryer, which is a growing consideration in the current energy conscious environment. Commendations to ghd for cementing its reputation as a leader in the competitive space that is hair styling tools.”
The ghd duet style is available to purchase at ghdhair.com/au and retails for AU $595.
*no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
**that combines hot air and heated styling plates
***consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China)
****vs naturally dried hair, dependent on consumer use
*****measured in drying mode vs ghd hair dryer with a brush, depending on consumer use
