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Lucky Chalm welcomes new brand

Lucky Chalm is delighted to introduce IMBIBE to its Australian roster.

IMBIBE creates clinically-formulated products with 100% natural and clean ingredients, proving that high performance products don’t have to harm you or the planet.

IMBIBE pairs the finest ingredients with the most cutting-edge technology to bring you a range that is unparalleled. The brand combines the ancient healing properties of cold pressed oils, sustainably-sourced botanicals, organic quality herbs and antioxidants, and wholefood nutrients to deliver the highest quality products.

Founded by Felicity Evans in 2014, IMBIBE is the curation of products to help soothe her personal digestive issues. The brand now sells over 10,000 products per week and its Miracle Collagen has gained cult-status across Australia. 

The current product line up includes a luxurious combination of inner beauty ingestibles and high-performance, completely natural skincare.

Brand etc. unveils agency partnership

Brand etc. is happy to announce it has commenced an agency partnership with Keeko Oral Care.

Founded by Sydney based Sabrina J Parr, Keeko offers a range of natural and sustainable oral care including toothpaste with hydroxyapatite and eco-friendly toothbrushes. Keeko is also proud to be the first certified plastic neutral oral care brand in Australia.

Believe it or not, oral care products can be one of the biggest offenders when it comes to nasty ingredients like SLS, triclosan and sulphates. Keeko is adamant that cheap fillers, harsh chemicals, artificial dyes and fake flavours have no place in our daily routines, or our mouths.

For further information including product imagery, product samples and interview opportunities with Keeko founder Sabrina Parr, please contact Gina Ingleby at gina@brandetc.com.au.

 

Glow Lab appoints new PR agency

Stellar PR is thrilled to share it has been appointed by Glow Lab, New Zealand’s leading natural personal care brand in supermarkets, to manage its PR in Australia. 

In the short time it has been on Australian shelves, Glow Lab’s signature natural skincare, haircare and body care products have quickly become popular with consumers who are looking for genuinely effective, ingredient-rich solutions that are affordable but deliver high-end results. More than just natural, Glow Lab formulas are also boosted with scientifically proven active ingredients shown to deliver genuinely impressive results.

Glow Lab products are proudly made in New Zealand by a clever, small team of science and cosmetic chemists on-site who have formulated the range from the ground up.

Glow Lab chemists use a variety of natural oils and butters to enrich the formulations across the range. From Rosehip Oil and Shea Butter, to Argan, Avocado, Jojoba and Macadamia Oils, you’ll discover beautiful blends which replenish and deeply nourish skin, and hair naturally.

On the appointment, agency director, Hayley Cole, said: “Glow Lab is a brand and business our team are proud to be partnering with. It’s incredibly exciting to be working with a team of expert chemists who are creating products sourced from nature and boosted with scientifically proven ingredients to create natural products that genuinely work. Good skincare should be accessible to all people and Glow Lab has made this a reality, without compromising on quality and adhering to a strict cruelty free and no nasties policy”. 

Please keep Hayley (hayley@stellar.net.au) and Sophie McGeoch (sophie@stellar.net.au) across any content you are working on in the areas of skincare, haircare, body, sustainability, affordable beauty/luxe for less and natural beauty.

Related Brands

Blush PR appoints new staff member

Blush PR is excited to announce Angela Paino has joined the team.

Angela was previously the communications coordinator at Estée Lauder & Tom Ford Beauty, where she initiated, assisted and executed product launches and information distribution.

Get in touch with her at angela@blushpr.com.au.

TOM FORD BEAUTY announces new collaboration

TOM FORD BEAUTY is pleased to announce the appointment of Gong Yoo as TOM FORD BEAUTY Attaché for Asia-Pacific, effective from July 1st.

"TOM FORD BEAUTY is redefining modern luxury for the 21st century and I am honoured to be the new Asia-Pacific Attaché,” said Yoo. “I look forward to my new journey with the brand.”

As Attaché, Yoo will partner with TOM FORD BEAUTY on upcoming campaigns spanning from fragrance to makeup. He will make his debut in August, appearing in the campaign for WHITE SUEDE, an elegant, musk-inspired fragrance capturing the addictive pull of leather and suede.

Yoo is an acclaimed South Korean actor in both television and film. He began his career in 2003 and shot to international fame with Train to Busan in 2016. He has been nominated for numerous acting awards and received a prestigious "Baeksang Art Award" for Best Actor in 2017. Yoo continues to lend his talents to both Korean and international films, the most recent being Netflix's The Silent Sea.

 

frank body's exciting new launch

frank body is excited to announce its new launch – the Rachael Sarra x The Original Coffee Scrub.

The brand has collaborated with Indigenous artist, Rachael Sarra, to create a bespoke Original Coffee Scrub bag, of which 100% of profits will be donated to the Australian Literacy & Numeracy Foundation (ALNF) to support the great work the organisation does for marginalised groups in Australia.

This limited-edition dressed-up OG scrub is about raising awareness and funds for ALNF which is dedicated to raising language, literacy and numeracy skills amongst marginalised communities – specifically First Nations, refugee and other vulnerable Australians. Jess Hatzis, frank body’s Co-Founder and CMO, has been an ambassador of ALNF for over five years, making this a cause close to her heart.

Together with ALNF and Rachael Sarra, consumers can support the “shower together to empower together" campaign by purchasing an Original Coffee Scrub during the month of July.

The limited-edition scrub will be available for purchase from frank body’s official website from July 4.

Alpha-H's latest commitment to the planet

Alpha-H is delighted to share that today it will join 1% for the Planet, pledging to donate 1% of annual sales of its cult status best-seller, Liquid Gold, to support nonprofit organisations committed to creating a healthy planet. 

To date, thousands of 1% for the Planet members have raised over $300 million to support approved environmental nonprofits around the globe, and Alpha-H is proud to be joining the movement.

“We are delighted to announce our partnership with 1% for the Planet,” said CCO of Alpha-H, Tina Randello. “It’s an important next step for Alpha-H and our commitment to the planet and pledge towards continuously reducing our footprint” says Tina Randello, CCO of Alpha-H.”

CEO of 1% for the Planet, Kate Williams, added: “Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We’re excited to welcome Alpha-H to our global movement.”

Over the past 25 years, Alpha-H has worked hard to remain innovative in everything it does: from skincare to sustainability. From including inorganic waste recycling with partner NuGrow, being powered exclusively by renewable energy sources and prioritising locally sourced native ingredients in formulations, Alpha-H is always minded to the impact its operations have on environment.

Conserving Beauty launches a world-first sheet mask

Following on from the launch of the world's first dissolving makeup wipes, Conserving Beauty has officially launched the world's first dissolving sheet masks via its website and in-store and online at MECCA.

The InstaMelt™ Skin Soothing Sheet Mask works to brighten, soothe and nourish, giving dull skin an instant healthy glow. 

Made from Conserving Beauty's revolutionary patented fabric technology that instantly dissolves in water after use, leaving behind no microplastics, each mask is infused with eight potent ingredients to soothe, balance and hydrate skin. It's also formulated without water which means all that goodness is delivered straight to your skin with zero dilution. 

The masks also biodegrade completely within 14 days if they're not dissolved, and each mask is packed in recyclable sachets and 100% recycled post-consumer waste cartons. 

The InstaMelt™ Skin Soothing Sheet Mask retails for $15 each or $42 for a box of three.

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