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24 Jan 2023

Anine Bing joins forces with OLEHENRIKSEN

In celebration of their 40th anniversary, award-winning skincare brand, OLEHENRIKSEN®, expands upon their Scandinavian heritage with the announcement of Anine Bing, Founder & Chief Creative Officer of her eponymous label, as their first Global Scandi Brand Advisor. The introduction of this strategic partnership will bring forward the richness of Scandinavian culture inclusive of the multitude of benefits associated with Scandinavian lifestyle, wellness and skincare, and place Scandinavian values, such as hygge, back on the map.

At its core, Scandinavia represents a larger-than-life culture that’s built on the small things, such as the Danish-born practice of hygge, defined as the feeling of cosiness and contentment evoked by simple efforts. With countries within the region touting some of the happiest populations in the world, since its inception, OLEHENRIKSEN has been infusing Scandinavian and hygge philosophies into their output. Whether it be the locally sourced ingredients that power the brand’s skincare products, or treasuring the moments taken to apply them, OLEHENRIKSEN is categorically championing this diverse and traditional culture with Scandinavian skin wellness at the forefront.

Danish-born brand founder Ole Henriksen’s personal experience with cystic acne encouraged him to create a wellness-focused skincare line inspired by his Scandi roots. Infused with powerful acid blends and plant-powered ingredients sourced from Scandinavia, such as Nordic Birch Sap, Snow Lotus and Alpine Willowherb Extracts, each joy-inducing ingredient and product makes every application an occasion to embrace.

Detailing the importance of leveraging the brand’s storied history, OLEHENRIKSEN’s VP of Global Marketing, Rachel Berg, shares, “We are a Scandinavian born brand, and as we enter our 40th year, we’re going back to our roots anchored in Scandinavian skin wellness, understanding this overarching ethos sets us apart from the rest. By signing on Anine Bing as our Global Scandi Brand Advisor and partnering with other Scandi influencers on a global scale it will help amplify diverse elements of the culture and our Scandinavian-inspired skin wellness approach in a fresh, modern way.”

Widely recognised for her effortlessly cool wardrobe essentials, Bing has been recognised as an authority in Scandinavian style since her namesake brand’s inception in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women seeking a timeless yet rebellious approach to style. Setting her sights on skin as the brand’s first Global Scandi Brand Advisor, in this new role, she will be lending her expertise across Scandi-forward skincare and lifestyle practices to the OLEHENRIKSEN brand.

“I’ve been a longtime fan of OLEHENRIKSEN’s skin care, so when the brand approached me for this partnership, I was immediately interested,” says Anine Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we have in the works.”

Bing’s role with the brand will be an expansive one, ranging from creating social media content to cross-branded collaborations. Throughout the partnership, Bing will be spearheading a 6-part mini-series, providing an inside look into the best of Scandinavian skin and wellness with Bing’s secrets to attaining her effortless style, morning wellness tips, and of course, her favorite OLEHENRIKSEN products. With sights set on illuminating Scandinavian culture, this exclusive content will effectively harmonise skincare and general wellness practices, underscoring OLEHENRIKSEN as a lifestyle brand that transcends skincare.

“There are few people I’ve met that are as strong and elegant as Anine. I’ve admired her impactful, eclectic and classic designs for years, and couldn’t be happier to have her join the OLEHENRIKSEN team as our first ever ‘Global Scandi Brand
Advisor,” states OLEHENRIKSEN brand founder, Ole Henriksen. “Not only can we relate on the many elements that make Scandinavian culture so rich, from hygge philosophies to leading a simple life that’s full of joy and positive affirmation, we have many things to come that infuse this palpable energy into the brand. Anine has brought a new and fresh meaning of Scandi-cool both globally and within America, all while staying true to her Danish roots. Her leadership and expertise within the space, paired with her perspective on Scandi lifestyle, wellness, skincare and style, make her the perfect partner for OLEHENRIKSEN.”

OLEHENRIKSEN has tapped key Scandinavian creators, including Linda Hallberg, Ceval, Nnenna Echem and more to create a robust content series that highlights the Scandi lifestyle. Introducing fresh and modern faces directly from the region, the roll out of this content will immerse people into the richness of the culture through elevated storytelling.

With content rolling out as early as January 2023, keep an eye out on the brand’s social channels, including OLEHENRIKSEN’s Instagram, TikTok and Youtube, and expect to fall in love with the rich Scandinavian heritage that ties these forward-thinking partnerships together.

23 Jan 2023

Omnilux introduces a line for men

Introducing Omnilux Men. With just one tool that offers powerful results, Omnilux Men is the latest LED technology designed to treat 95% of men's aging skin issues in one simple step. Omnilux Men is the first and only LED mask calibrated with the deepest penetrating wavelength of near-infrared light to meet men's specific skin needs.

The mask uses optimized energy output and three clinically proven wavelengths of light that work on a cellular level to stimulate new collagen production and create a strong anti- inflammatory response that heals and repairs men’s skin from within.

  • Red light (633nm): Reduces inflammation and boosts blood oxygen levels in the skin to improve redness, pigmentation, and overall skin tone.
  • Near-infrared light (830nm): Targets fibroblast cells to induce the production of new collagen and elastin for a firmer and more youthful-looking complexion.
  • Near-infrared light (1072nm): Provides the deepest penetration into men’s thicker skin to stimulate the pathways that support the body’s own natural defense and repair mechanisms. Smooths overall texture and tone, and reduces wrinkles, under-eye bags and dark circles.

With this mask, Omnilux added the 1072nm near-infrared wavelength to trigger a more robust cellular response and perfectly target cellular structures in thicker skin. The mask is clinically proven to reduce fine lines & wrinkles, redness, irritation, dark circles and under-eye bags for a smoother, more even- toned complexion.

Men's skin is, on average, 25% thicker, and caring for it well requires that we address this distinct composition.

Omnilux, the most tested and trusted brand of LED phototherapy systems on the market today, and the gold standard around the world for medical and aesthetic applications since 2003, has been the talk of celebs, beauty editors and skincare gurus since the launch of their at-home collection in 2020.

We’ve been hearing from customers for a while now that the men in their lives have been stealing their Contour Face masks, and can you blame them? We’re excited to share that Omnilux’s latest innovation is optimized for male skin, so there’s no longer a need to share.

Omnilux Men will have a limited pre-release available for delivery from November 21, 2022 with official launch in January 2023.

Visit Omnilux to shop. RRP: AUS $590

20 Jan 2023

All Weleda products are now climate neutral certified

Weleda has taken another big step on the path to climate neutrality: all products of the Weleda Group are now climate neutral certified. With this achievement, the company enables its customers to contribute to climate protection and the 1.5 °C target of the Paris Climate Agreement. 

Weleda has been working for many years to improve the energy efficiency of its buildings, production processes and vehicle fleet while at the same time increasing the share of renewable energies the company uses. Weleda already offset and reduced the company-related emissions at the Scope 1 and 2 levels of the Greenhouse Gas Protocol (GHGP) throughout the Group in 2021. They pertain to all direct emissions caused by Weleda itself, such as through heating or production processes. They also include indirect emissions outside the company, such as electricity production.

With its product-related climate footprint, Weleda took another big step in October 2022. By reducing and offsetting all product-related emissions, for example, in packaging, raw materials and goods transport, all Weleda Group products are now climate-neutral. Weleda follows the cradle-to- gate approach, addressing all emissions that occur from the extraction of raw materials to their arrival at retailers. The company was certified for its efforts according to the TÜV Nord standard for verifying greenhouse gas declarations and climate neutrality (TN-CC 020).

Weleda products are available in over 50 countries worldwide and shape the market for certified natural skincare and anthroposophic medicines. For all products of the Weleda Group combined, the company must reduce or offset about 50,000 metric tonnes of CO2 equivalent annually. In addition, Weleda will continue to reduce its CO2 emissions in the future. “We attach great importance to making climate protection concrete and comprehensible for our customers,” says Dr. Stefan Siemer, Head of Corporate Sustainability at Weleda. Customers can help protect the climate when they purchase Weleda products such as shower gels, lotions and facial care, as well as all Weleda medicines. 

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Weleda
18 Jan 2023

Goldwell announces the 2023 colour of the year

Following the release of the wildly popular 2022 Goldwell Colour of the Year, Bubblegum, Goldwell has, once again, collaborated with global trend agencies and colour trend experts to proudly introduce the 2023 Colour of the Year: Cherry Pop. The dynamic, digital-ready, fiery red shade embodies passion, seduction and excitement. The deep, rich warm red is both fiery and flirty and is scandalised with a cool pink shock to create a tantalising vibrant cherry tone.

“The vibrancy of Cherry Pop creates a visual vibration that ignites and excites the senses,” says Jane Boddy, Global Colour Expert. “No colour can compete with red for its powerful mood enhancing qualities. The primal strength of Cherry Pop is grounding and reinforces our connection to humanity. The colour simultaneously emanates a transcendental power that lures us to a fantastical world.”

For an intense and show-stopping hue, Cherry Pop is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty and daring shade, Cherry Pop allows for a true exploration of colour.

“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023. The dynamism of Cherry Pop encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before,” said Boddy.

“I was truly honoured to create Cherry Pop as Goldwell's Colour of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary”, says Angelo Seminara, Goldwell Global Ambassador."

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Goldwell Professional
17 Jan 2023

Mecca celebrates Luna New Year

Beauty giant Mecca has announced that it will be gifting customers six red pockets with any purchase to mark the start of Luna New Year. 

The envelopes, which come complete with Mecca branding and intricate gold detailing, are meant to be used to gift money or gift cards. In Chinese culture, the colour red symbolises good luck and prosperity, and the envelopes are handed out to loved ones at the start of the Lunar New Year.

If you’re an online shopper then don’t fret, because you can use code LNY2023 at checkout to redeem your six envelopes.

The initiative is only available at select stores and for a limited time only, so get in quick!

Visit Mecca at www.mecca.com.au.

 

 

11 Jan 2023

CurrentBody launches LED hair regrowth device

CurrentBody continues to lead the way in at-home beauty tech with the launch of the new LED Hair Regrowth device, the first in the market to treat the whole scalp with clinically proven technology.

The ultimate hair regrowth device for both men and women and for any hair type, is clinically proven to grow more hair than other chemical hair loss products. The device uses medical grade light to revitalize the hair follicles to suspend hair loss and stimulate natural hair regrowth.

Thinning hair and hair loss affects more than 50% of the population and is primarily a genetically driven condition called Androgenetic Alopecia and the secondary cause is inflammation. The device uses three LED wavelengths to increase energy at a cellular level to power hair cells, through creating more Adenosine Triphosphate (ATP). More ATP creates fuel to power hair cells to renew, which in turn stimulates hair growth. 

The device harnesses the power of Red light (LED) which helps to stimulate the production of natural molecules that relax the blood vessels and increase circulation which floods the follicles with nutrients and oxygen. It targets factors known to be associated with androgenetic alopecia such as reduced blood flow and inflammation.

LED light also assists in inhibiting the production of the enzyme that converts testosterone into dihydrotestosterone (DHT) which causes thinning and hair loss. In return, this reduces the risk of follicle damage from DHT which typically limits the follicle’s access to nutrients, weaking the hair and leading to hair loss. The device also increases the production of natural chemicals in the body that reduces inflammation, reducing the risk of damage to the follicles.

Each treatment takes only 10 minutes and should be used daily for 16 weeks for visible results, where you can enjoy fuller, healthier and thicker looking hair. The device is available in two sizes and comes with built in headphones and can connect to your mobile via Bluetooth so you can sit back and relax during your treatment. It is only effective on clean and dry hair as any dirt or product residue can block the light and reduce the effectiveness.

CurrentBody is the world leader in at-home beauty tech and offers a range of award-winning LED devices. Used and loved by celebrities and professionals alike.

RRP $1,159

Available exclusively from www.currentbody.com.au