Lip care brand Carmex has announced model and TV presenter Sophie Falkiner as its first Australian ambassador.
Falkiner was an easy choice for the brand, according to Biccari Holdings P/L, the Australian distributor of Carmex products. We are thrilled Sophie is the face, or rather the lips, of Carmex in Australia,” says marketing manager Amanda Miller. As a loyal customer herself, Sophie is an ideal and natural fit for our brand.”
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I love Carmex lip balm, it’s the only product that nourishes and moisturises my lips,” Falkiner confirms. It goes everywhere with me – the car, the gym, my bedside table.”
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