Glossy announces its first-ever beauty awards

For the first time ever, Glossy has announced it will be hosting its very own beauty awards.

Over the years, the Glossy Awards have honoured work from Aerie, Coty, Rent the Runway, Stitchfix and more. Now, its new Glossy Beauty Awards will recognise the companies transforming the industry, and will specifically showcase those brands navigating the changes in beauty.

This year’s finalists were hand picked by judges such as Maybelline marketing SVP, Amy Whang, E.l.f. Cosmetics CMO, Kory Marchisotto, and Wander Beauty co-founder and CEO, Divya Gugnani, among others.

See a selection of the finalists below and stay tuned for the awards in the coming months.

Best Influencer Partnership
Tiffany & Co. and Coty – The Tiffany & Love Studio with Billy Porter
Philips and IMAgency – Philips Hair Care Saudi Arabia
Biossance x Jonathan Van Ness
Sephora x Fohr – #SephoraSquad
Naturopathica and Dr. Whitney Bowe

Best Brand Collaboration
Sally Hansen x GLAAD
Schmidt’s Naturals x Justin Bieber – Here+Now
Makeup by Mario x Sephora
Ciaté London and Jessica Rabbit
Holition x Coty x Beamly – Maxfactor “My Makeup Artist”
Dove Hair and Kelly Rowland – “My Hair My Crown”

Best Social Media Campaign
Eos – #MakeItAwesome
Benefit Cosmetics – Better Brows, Guaranteed!
MAC Cosmetics – #YouOwnIt Challenge
Blue Wheel Media and Erno Laszlo – #GlowToSleep
Too Faced – Damn Girl!
E.l.f. Cosmetics – #eyeslipsface Challenge

Best Product, Category or Sub-Brand Launch Campaign
Pause Well-Aging
Eylure – ProMagnetic™ Eyeliner Kit
U Beauty
Pattern Beauty
Lycored and Madwell – Pops of Positivity
Supergoop! – Shimmershade

Best Use of Video
Glow Recipe – “How the Watermelon Mask Is Made”
Kerv Interactive, Sephora and Digitas

Best Service-Based Concept
Maybelline New York – Foundation Finder Tool
Sugared + Bronzed
Madison Reed

Best Sustainability Initiative
by Humankind
Āether Beauty
The Body Shop

Best Breakthrough Startup
Then I Met You
Saint Jane

See the full list here