Luxury K-beauty brand lands in Oz

Korea’s leading luxury beauty brand, Sulwhasoo, has announced it will launch into Australia and New Zealand in all 21 Sephora stores and online from March 17, 2020.

Based on timeless wisdom and ageless beauty, Sulwhasoo is a pioneering skin care brand that blends cutting edge technology with time-tested holistic skin wellness drawn from Korean medicine, combining ancient precious ingredients with modern delivery systems.

“We are beyond thrilled to finally be bringing Sulwhasoo into Australia and New Zealand," said Amorepacific Australia president, Caroline Dunlop. 

"There has been significant demand for this highly regarded brand as the Australian and New Zealand consumer becomes more aware of the efficacy of its precious ingredients and a desire to use expertly crafted skincare with centuries-old medicinal properties."

Sulwhasoo facts:

  • - Sulwhasoo sells one First Care Activating Serum every 10 seconds.
  • - Sulwhasoo has won 168 beauty awards since its launch.
  • - Sulwhasoo First Care Activating Serum has sold two trillion units since launch.

For more information on the range and to download hi-res images, visit the Sulwhasoo brand listing here.