INIKA Organic, the global leader in 100 percent natural and certified organic makeup, has been awarded Best New Vegan Product for 2019 at this year’s prestigious Beauty Awards for its Organic Bold Lash Vegan Mascara.
Over 250,000 people voted in this year’s awards with the official ceremony taking place on November 25, 2019 in London. Industry professionals, consumers and celebrities came together to celebrate the world of beauty.
While vegan beauty is a relatively new category, it’s already booming as the consumer demand for cruelty-free, clean and green cosmetics rises. The new category was extremely competitive making the win for INIKA Organic all the more rewarding.
The winning Bold Lash Vegan Mascara was released earlier this year. It features a 100 percent plant derived formula is free of beeswax - a key challenge when creating a vegan mascara. The Certified Vegan mascara is also Certified Cruelty Free and Certified Halal.
“We are so thrilled that INIKA Organic’s Bold Lash Vegan Mascara has been awarded best new vegan product. Five years ago, when we decided as a brand we were going to create a vegan mascara that doesn’t compromise on quality or performance, we were laughed at by our suppliers, each saying it wasn’t possible to formulate. Five years on, here we are with an industry changing, award winning vegan mascara that’s loved by women all over the world and we are so incredibly humbled,” said INIKA Organic CEO Tony Rechtman.
Download INIKA Organic Bold Lash Vegan Mascara.
