We love nothing more than when a big company partners up with a good cause to help those in need. Even better is when we’re given the opportunity to take part in supporting the cause, too.
Yesterday marked World MS Day, and the beginning of MS Awareness Week (May 25 to June 5, 2011). As part of the initiative, women everywhere were asked to wear red lipstick for the day to create awareness of this debilitating neurological condition which currently affects around 20,000 Australians and 3.5 million people worldwide.
While yesterday’s Kiss Goodbye to MS” campaign is still relatively new in its second year, its popularity has prompted high hopes for its future in the eyes of MS Research Australia. Mandy Lee, the relationships and events manager for the organisation says they plan for the event to evolve into an even bigger national campaign next year. We are actually looking for a cosmetics sponsor to provide red lipstick as part of the initiative,” says Lee.
History tells us that Lee’s idea is most likely a recipe for success, with partnerships between cosmetic companies and a good cause sparking excellent results in the past. is well known for its AIDS Fund, which was launched in 1994 to help people affected by HIV and AIDS. As part of the initiative, every cent of the selling price of M.A.C Viva Glam lipstick and lipglass products is donated to the fund.
Just this week, MOR announced it was MOR partners with TLC For Kids for its Fashion Supports Tracky Dack Day” event on June 9, which aims to raise funds for the children’s charity. Kiehl’s is also doing its bit with its Kiehl’s launches “Kiehl’s Gives”, which supports various causes the brand believes in, across children’s, environmental and HIV/AIDS charities.
If you think you can help MS Research Australia reach its goals and turn the campaign into and even bigger and better event next year, the organisation would love to hear from you. Contact Mandy Lee at mlee@msra.org.au, or call 02 9468 8390.
