10 brands keeping blondes shining bright

Keeping blonde hair cool and bright is no mean feat. Here are 10 brands that help keep those locks looking their best.

Scott Cornwall Colour Restore Cool Ash

Scott Cornwall Colour Restore Cool Ash is a hair treatment toner that removes warm tones from blonde or brunette bases and neutralises unwanted copper or ginger tones from the hair. It will also create ash shades in highlighted, ombre and balayage bases.

Provoke Touch of Silver Brightening Shampoo

This shampoo is enriched with an active violet pigment to neutralise brassiness in blonde hair and treat yellow tones, fading and dullness in grey hair. It also enhances silver tones in white hair, and prolongs the time between salon visits.

Hi Pro Pac Brilliant and Bright Blonde Hair Purple Toning Shampoo

Helping to maintain bright blonde and silver shades, this gentle toning shampoo cleanses, conditions and brightens hair, combatting brassy tones with a powerful purple pigment. Violet rice extract soothes dry and damaged hair, deeply conditioning for healthy looking hair.

12Reasons Purple Shampoo

12Reasons Purple Shampoo is a shampoo that banishes unwanted yellow and brassy tones while boosting essential hydration and detangling hair. Ideal for grey, blonde and highlighted hair.

Schwarzkopf LIVE Colour Boost Shampoo - Purple

Schwarzkopf LIVE Colour Boost Shampoo - Purple is a sulfate-free shampoo with perfect pigment mix concentration that cleanses hair while adding shine and vibrant colour, in one simple step.

Glow Lab Purple Conditioner

This silicone and sulphate-free purple conditioner corrects unwanted yellow or brassy undertones to enhance the vibrancy and colour longevity of blonde, lightened or highlighted hair. It is enriched with vitamin E, pro-vitamin B5 and betaine.

L'Oréal Paris Colorista Purple Shampoo

L'Oréal Paris Colorista Purple Shampoo is a shampoo with a purple pigmented formula to help neutralise yellow hues and brassy shades in the hair for toned locks. Suited for both coloured and natural hair, the formula helps to enhance blonde, grey or silver hair and introduce those cool and ashy tones.

Nth Degree Brightening Purple Sage and Silk Protein Conditioner

This brightening conditioner subdues brassy and yellow tones for bright, beautiful blonde and sensational silver hair. Sage extract restores bright tones in discoloured hair, while silk and keratin proteins seal moisture in damages strands. 

Keracolor Color Clenditioner Colour Shampoo Purple 1L

Keracolor Color Clenditioner Colour Shampoo Purple 1L is a non-lather conditioning cleanser designed to instantly infuse colour into hair with every wash, maintain colour vibrancy, add stunning hues and kick up colour between salon visits.

John Frieda Violet Crush Purple Shampoo for Blondes

This shampoo helps combat colour-fade while instantly transforming brassiness to cool and bright blonde. It has an intensely violet formula that contains patented technology, which allows the pigment to penetrate further into the hair cortex, giving the best possible brass elimination in just one wash.