April's most mentioned beauty products in print

The insights show which products are making all the noise in print and online publications in the last month showing advertising. 

My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.

Here are their results:

Top 10 Products in print and online publications (out of 1396)

  • Estee Lauder Pure Color Desire Rouge Excess Lipstick (6 mentions)
  • Revlon PhotoReady Instant Cheekmaker (5 mentions)
  • OPI Infinite Shine 2 (5 mentions)
  • Flower Beauty Light Illusion Foundation (5 mentions)
  • Dermalogica Prisma Protect SPF15 (5 mentions)
  • Weleda Skin Food (4 mentions)
  • Revlon Super Lustrous Lipstick (4 mentions)
  • Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation (4 mentions)
  • Olay Luminous Whip Active Moisturiser (4 mentions)
  • Karen Murrell Lipstick (4 mentions)

Top 10 Makeup Products in print and online publications (out of 464)

  • Estee Lauder Pure Color Desire Rouge Excess Lipstick (6 mentions)
  • Revlon PhotoReady Instant Cheekmaker (5 mentions)
  • OPI Infinite Shine 2 (5 mentions)
  • Flower Beauty Light Illusion Foundation (5 mentions)
  • Revlon Super Lustrous Lipstick (4 mentions)
  • Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation (4 mentions)
  • Karen Murrell Lipstick (4 mentions)
  • Chanel Rouge Coco Flash Lipstick (4 mentions)
  • YSL Beaute Volupte Plump-In-Colour (3 mentions)
  • Smith & Cult Nail Polish (3 mentions)

Top 10 Skincare Products in print and online publications (out of 514)

  • Dermalogica Prisma Protect SPF15 (5 mentions)
  • Weleda Skin Food (4 mentions)
  • Olay Luminous Whip Active Moisturiser (4 mentions)
  • Jurlique Rose Essentials Gift Pack (4 mentions)
  • Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum (4 mentions)
  • Elizabeth Arden Prevage Progressive Renewal Treatment Range (4 mentions)
  • Chanel CC Cream (4 mentions)
  • Youth To The People Superberry Hydrate + Glow Dream Mask (3 mentions)
  • Tatcha Violet-C Brightening Serum (3 mentions)
  • Sukin Rose Hip Hydrating Day Cream (3 mentions)

Top 10 Fragrance Products in print and online publications (out of 117)

  • Tom Ford Beau de Jour (3 mentions)
  • Tiffany & Co Sheer EDT (3 mentions)
  • Byredo Gypsy Water EDP (3 mentions)
  • Chanel Les Exclusifs de Chanel 1957 (3 mentions)
  • Carolina Herrera Good Girl Fragrance (3 mentions)
  • Tommy Hilfiger Tommy Now Girl (2 mentions)
  • Narciso Rodriguez Pure Musc (2 mentions)
  • Moschino Toy 2 EDP (2 mentions)
  • Miss Dior EDP (2 mentions)
  • Jo Malone Wildflower And Weeds Collection (2 mentions)

Top 10 Haircare Products in print and online publications (out of 266)

  • Lady Jayne Bobby Pins (3 mentions)
  • Guts 10 Volume Spray Foam (3 mentions)
  • The Wet Brush Detangling Hair Brush (2 mentions)
  • Silver Bullet Titanium 210IR Vivid Infrared Curling Iron (2 mentions)
  • Shu Uemura Art of Hair Ultimate Reset Extreme Repair Shampoo (2 mentions)
  • Shu Uemura Art Of Hair Ultimate Reset Extreme Repair Conditioner (2 mentions)
  • Recreation Bondi Beach Glow Queen Glow Body + Hair Treatment Oil (2 mentions)
  • R+Co Rodeo Star Thickening Style Foam (2 mentions)
  • Philip Kingsley Elasticizer (2 mentions)
  • Pantene Pro-V Micellar Gentle Cleansing Shampoo (2 mentions)