Beauty brands form coalition to boost standards

According to an article by Cosmetics Business, 26 beauty B Corp brands have come together to form a new coalition designed to help improve the industry’s sustainability standards.

Named the B Corp Beauty Coalition, the group will “enable collaboration between companies; identify and share better practices; implement improvement actions and publish their outcomes; help customers navigate the category; and influence broader changes to improve beauty’s social and environmental footprint.”

The coalition’s mission statement is to be ‘beauty for good’ and consists of finished product players such as The Body Shop, Arbonne, Davines, Dr. Bronner, Prose, Rituals Cosmetics and Badger.

B Corp Certification is designated by non-profit organisation B Lab, and B Corp companies are legally obligated to take into consideration the impact of their decisions on customers, workers, community, suppliers and the environment.

“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment,” said president of Davines and founding member of the B Corp Beauty Coalition, Davide Bollati. 

“So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share.” 

Global ambassador for B Lab, the nonprofit organisation behind the B Corporation certification method, Kim Coupounas, said the collaboration is needed now more than ever in the face of global warming. 

“With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this kind of pre-competitive industry-wide collaboration is needed now more than ever. The work of the Coalition is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative, zero carbon future.”