They are the best selling beauty buys with a global following. But exactly how frequently are these cult products flying off shelves? BD breaks down what makes these 21 must-have products so popular and the stats you need to know around sales.
Batiste Dry Shampoo
With over 10 different variants, it’s easy to see why Batiste is one of Australia’s favourite dry shampoos, selling 2.25 cans of its iconic tried and tested formula every second in 2017. Whether you’re looking for volume or something for brunettes, there is a dry shampoo for you.
Sold: One Batiste Dry Shampoo Tropical sold every 90.4 seconds nationwide last year.
Kiehl’s Ultra Facial Cream
This light-textured moisturiser has gained a global following for it’s ultra-hydrating benefits. Formulated with imperata cylindrical, a desert plant extract, it helps store and retain moisture efficiently, even in the driest weather conditions.
Sold: 11 sold every 60 seconds globally.
bondi sands Self Tanning Foam – Dark
It’s the product that self tanning addicts love, leaving skin with a natural, bronzed, even tan that dries in seconds. Enriched with aloe vera for soft, smooth skin, it’s also coconut scented and comes in a handy pump bottle to minimise mess.
Sold: One sold every 20 seconds globally.
BIODERMA Micellar Water
It’s the cult micellar water that started in France and now has a worldwide following, including celebrity makeup artists and models, such as Lisa Eldridge and Rosie Huntington-Whiteley. Available in three formulations for different skin types including, combination/oily, dehydrated and sensitive, the BIODERMA cleansing water lineup is gentle yet uber powerful.
Sold: One sold every two seconds globally.
OPI Infinite Shine - Bubble Bath
There is a shade for everyone and every occasion within the OPI lineup, but it’s the sweet candy pink, Bubble Bath, that has captured the nation’s heart, or should we say, nails. It’s the perfect go-to mani shade, that isn’t in your face yet pulls a look together for a polished finished.
Sold: One bottle sold sold every 50 minutes nationally (based on average annual Australian retail times and sales between January and December 2018).
Trilogy Certified Organic Rosehip Oil
This 100 per cent pure organic rosehip oil works to prevent skin ageing and assists in skin renewal and repair. The super-fine oil contains powerful antioxidants, beta-carotene and lycopene to fight the signs of ageing, trans retinoic acid to help relieve dry skin conditions and vitamin E for skin healing.
Sold: One sold every 20 seconds.
L'OCCITANE Shea Butter Hand Cream
This super smoothing hand cream is enriched with 20 per cent shea butter, honey and sweet almond extract, blended with the light alluring aromas of jasmine. It leaves hands feeling moisturised and protected.
Sold: One sold every three seconds globally.
Maybelline New York Great Lash Mascara
It’s the iconic pink and green tube that first debuted in 1971, and has been a top seller ever since. With its easy to apply, creamy formula that dries in seconds, it’s no surprise as to why Great Lash Mascara has a stood the test of time.
Sold: One sold every 2.5 seconds globally.
Alpha-H Liquid Gold
This resurfacing treatment has a glycolic acid based formula and works like an overnight facial. It exfoliates without the need for any abrasive beads or grains, leaving skin brighter, even and looking younger.
Sold: Two bottles sold every 60 seconds globally.
M.A.C Lipstick
With a range of over 200 lipsticks in six different textures, it’s no wonder M.A.C lipsticks are a must-have in a makeup collection. Specifically, Ruby Woo is M.A.C’s best selling shade globally, with four selling every minute. As for us Aussies, we love Velvet Teddy, which is M.A.C’s best selling shade in Australia.
Sold: One lipstick sold every second globally.
Weleda Skin Food
Whether it’s ultra-hydration you’re needing on a flight, or relief from dry air conditioned offices, this nourishing and hydrating body cream restores and protects skin anywhere on the body. The product has proven so popular, that Weleda has extended the range earlier this month, with Skin Food Light, Body Butter and Lip Balm.
Sold: One sold every 30 seconds globally.
Benefit Cosmetics Precisely, My Brow Pencil
Benefit is all about good brows, and this ultra-fine brow pencil fills and defines, creating natural-looking, hair-like strokes. With a twist-up, non-sharpen tip, the pencil offers rich, smudge-proof and waterproof colour that lasts for up to 12 hours.
Sold: One sold every five seconds.
Karen Murrell Lipstick
With over 20 shades to pick from, the Karen Murrell lipstick range is formulated with avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange, leaving lips treated with every application.
Sold: One sold every 9.6 seconds.
Sisley Paris Ecological Compound
Launched in 1980 and remaining a best seller ever since, Ecological Compound has achieved a cult following amongst both men and women worldwide. The revitalising, rebalancing and moisturising skin care product contains a synergetic compound of plant extracts, including centella asiatica, a powerful ingredient that helps promote the production of collagen, for a firmer looking complexion.
Sold: One sold every 45 seconds globally.
Elizabeth Arden Eight Hour Cream Skin Protectant
This multi-use product has you covered - helping to soothe, restore, soften and protect chapped, dry skin. Layer it on lips, knees, feet, elbows, cuticles or wherever is needing some TLC.
Sold: One sold every 60 seconds globally.
Moroccanoil Treatment
This weightless hair treatment is famous for its ability to absorb into hair instantly, leaving a natural, silky finish and brilliant shine. Also protecting against UV damage, the treatment has become a staple in holiday beauty bags all over the world.
Sold: Four bottles sold every 60 seconds globally.
Carmex® Original Flavour Lip Balm Tube
This lip balm has been a classic for years, so much so that if you laid the amount of squeeze tubes sold in a year end to end, they almost reach the length of a full marathon of 42km. The balm helps to soothe, moisturise and relieve dry, chapped lips caused by environmental factors, leaving you with soft, healthy looking lips.
Sold: Almost 9,000 units per week nationally.
LUSH Intergalactic
The LUSH Intergalactic bath bomb is known for its neon coloured swirl and popping candy explosion. It’s the best selling product for the brand and has a peppermint, vetivert and cedarwood scent, with a hint of ‘80s aftershave.
Sold: Approximately one sold every minute nationally (between March 2017 and February 2019).
The Body Shop Ginger Scalp Care Shampoo
This best selling shampoo helps clear loose flakes and soothes the scalp. Its special blend of potent Sri Lankan ginger, birch bark, white willow extracts, and community trade honey have made it a household name in showers all over Australia.
Sold: One 400mL bottle sold every five minutes nationally.
Dermalogica Daily Microfoliant®
This iconic microfoliant is formulated with a unique brightening complex that helps to even skin tone and balance uneven skin pigmentation. Vitamin C, along with papain enzyme and salicylic acid, gently exfoliate the skin's surface to facilitate penetration of the brightening complex and help dissolve excess surface cells.
Sold: Over 30,000 tonnes of Daily Microfoliant® has been sold since it launched.
ECOYA Madison Jar
Whether you're looking for something sweet and tropical, deep and mysterious or fresh and classic, there is an ECOYA Madison Jar candle for the occasion. These soy wax candles have serious scent power, filling up the room and even the entire house, with lingering beautiful notes.
Sold: One sold every two minutes globally.