Caroline Hirons just shared her brand of the year

Industry expert, and OG skinfluencer, Caroline Hirons just crowned her 2021 brand of the year and we're pleased as punch to say an Aussie took out top spot.

Hirons named Ultra Violette her launch and brand of 2021, and bowed down to the Australian company in her video announcement on Instagram.

"Never, and I say this with all of my experience, never has an SPF brand launched and made such an impression on the industry, on me... and my grumpy, cynical, sceptical old ass," Hirons raved.

"Ultra Violette, you are my brand of the year. I love you, I bow down."

As for Hirons' favourite offering, she explained Supreme Screen is her go-to saying, "It is hydrating, without being sticky and gives your skin a gorgeous glow."

You can find the Ultra Violette range here.