Introducing M.A.C's global brand ambassador

M.A.C Cosmetics is excited to announce LISA from BLACKPINK has signed on as its global brand ambassador - making her only the third-ever person to hold the title.

As the most followed K-Pop star on Instagram, with over 40 million followers (and counting!), LISA, AKA Lalisa Manobal, has a strong global influence in pop culture, speaks to a wide range of consumers and encourages conversations and trends within and outside of the beauty landscape.

"LISA's unparalleled talent and bold, fashion-forward style make her the perfect match for M.A.C," said M.A.C Cosmetics senior vice president and global creative director, Drew Elliott. 

"Always confident and never one to shy away from risks, she embodies our commitment to celebrate individuality and self-expression above all else. We can't wait for her fans to see what she has in store for them through our collaboration."

Starting in October, throughout a long-term partnership, LISA will be seen as the beauty behind the brand's collections, as well as the muse for M.A.C's innovation projects.

"I have always been a big fan of M.A.C! I like how the brand turns makeup into a form of self-expression, which always gives me great confidence on stage," said LISA.

"Together with M.A.C, I am excited to invited and empower more audiences as we both have individuality and diversity at our core."

In addition, with her great passion for beauty, LISA will work with M.A.C makeup artists to showcase her signature looks, share beauty secrets, skincare routines, and lifestyle with M.A.C fans. 

Image sources: M.A.C Cosmetics.