Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 662)
Coola Full Spectrum 360 Sun Silk Drops (6 mentions)
Trilogy Age-Proof Multi-Defence Moisturiser SPF15 (5 mentions)
Shiseido VisionAiry Gel Lipstick (5 mentions)
Katherine Daniels Daily DNA Defence SPF30 (5 mentions)
Isle of Paradise Self Tanning Drops (5 mentions)
OPI Nail Lacquer (4 mentions)
Hourglass Vanish Seamless Finish Liquid Foundation (4 mentions)
Ahimsa Cosmetics Lipstick (4 mentions)
Wet 'n' Wild MegaGlo Highlighting Powder (3 mentions)
Trilogy Multi-Shield Moisturiser SPF15 (3 mentions)
Top 10 makeup products in print and online publications (out of 195)
Shiseido VisionAiry Gel Lipstick (5 mentions)
OPI Nail Lacquer (4 mentions)
Hourglass Vanish Seamless Finish Liquid Foundation (4 mentions)
Ahimsa Cosmetics Lipstick (4 mentions)
Wet 'n' Wild MegaGlo Highlighting Powder (3 mentions)
NARS All Day Luminous Weightless Foundation (3 mentions)
M.A.C Monochrome Powder Blush (3 mentions)
M.A.C Monochrome Lipstick (3 mentions)
M.A.C Monochrome LipGlass (3 mentions)
M.A.C Monochrome Eye Shadow (3 mentions)
Top 10 skincare products in print and online publications (out of 256)
Coola Full Spectrum 360 Sun Silk Drops (6 mentions)
Trilogy Age-Proof Multi-Defence Moisturiser SPF15 (5 mentions)
Katherine Daniels Daily DNA Defence SPF30 (5 mentions)
Isle of Paradise Self Tanning Drops (5 mentions)
Trilogy Multi-Shield Moisturiser SPF15 (3 mentions)
Too Faced Hangover Replenishing Face Primer (3 mentions)
TonyMoly Tako Pore Bubble Pore Pack (3 mentions)
St Tropez Gradual Tan In Shower (3 mentions)
Snowberry New Radiance Face Serum (3 mentions)
Skyn Iceland Skin Hangover Relief Kit (3 mentions)
Top 10 fragrance products in print and online publications (out of 56)
Miu Miu Fleur D'Argent EDP (2 mentions)
Lancome Tresor (2 mentions)
Elizabeth Arden White Tea EDT (2 mentions)
Chloe Absolu De Parfum EDP (2 mentions)
Chanel Chance Eau Tendre (2 mentions)
L'Occitane Verveine The Fragrance (1 mentions)
Tiffany & Co Tiffany Intense EDP (1 mentions)
Thierry Mugler Alien Flora Futura EDT (1 mentions)
The Herb Farm Sia 100% Natural Parfume (1 mentions)
Solid State Cruiser EDP (1 mentions)
Top 10 haircare products in print and online publications (out of 158)
Lush No Drought Dry Shampoo (3 mentions)
Moroccan Oil Luminous Hairspray (2 mentions)
Swisspers Make Up Pads (2 mentions)
L'Oreal Professionnel Tecni ART Wild Stylers 60s Babe Savage Panache (2 mentions)
Kevin.Murphy Re.Store Repairing Cleansing Treatment (2 mentions)
Joico Instatint Temporary Color Shimmer Spray (2 mentions)
John Frieda Beach Blonde Ocean Waves Sea Salt Spray (2 mentions)
GHD Platinum + (2 mentions)
GHD Oval Dressing Brush (2 mentions)
GHD Air Dryer (2 mentions)
