Kylie Jenner announces new skincare brand

It's been a busy few days for Kylie Jenner - first she launched her swimwear line, aptly named Kylie Swim. Then, we got the first look at her new baby care brand, you guessed it, named Kylie Baby.

The beauty mogul announced on Instagram that the skincare range will be launching September 28, and will offer clean, vegan and hypoallergenic products.

“I’m so excited to introduce @kyliebaby to you guys. It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom,” the Instagram post reads.

“I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I'm so proud of these products and couldn’t wait to share this with you and your family.”  

The line-up, which Jenner said she has been using on her three year old daughter, Stormi, for the last two years, includes four products: Gentle Shampoo and Conditioner, a Moisturizing Lotion and a Bubble Bath. 

“Fun fact, I actually posted this really cute photo of Stormi a year and a half ago, and we were testing Kylie Baby then and we used these bubbles,” Jenner shared on Instagram Stories. 

As for Australian stockists, Kylie Skin and Kylie Cosmetics are exclusively available at MECCA, but no word about Kylie Baby, as yet. Stay tuned, folks!

You can follow Kylie Baby on Instagram here and keep up-to-date with the launch here.

Image source: @kyliejenner and @kyliebaby