L’Oréal Australia announces major partnership

L’Oréal Australia is proud to announce it will be a major partner of the Sydney Gay & Lesbian Mardi Gras, once again in 2021, encouraging all Australians to be part of this very different event from wherever they are in the country.

Against the backdrop of the hardship of 2020, the Sydney Gay & Lesbian Mardi Gras team has risen to the challenge to make the iconic event happen this year on Saturday March 6. Over 120 groups will march at the Sydney Cricket Ground to showcase the LGBTIQ+ community and to celebrate loving who we love.

“L’Oréal’s purpose is to create the beauty that moves the world. L’Oréal Australia and our 32 brands understand the responsibility we have in showcasing more gender-expansive faces and voices, and supporting a diverse and inclusive workforce that is representative of our consumers and the community,” said L’Oréal Australia communications director, Christine Burke. 

“At L’Oréal Australia we want all of our employees to feel confident and safe to be themselves in their workplace. Our diversity is what makes us strong, makes us creative and makes us proud.”

Mardi Gras CEO, Albert Kruger acknowledges the force that beauty is and the long-standing relationship between the queer community and the power of makeup, with cosmetics being used as both a tool of self-expression and for some, an armour. 

“L’Oréal Australia understands the importance of diversity and living your life fearlessly as yourself,” said Kruger.

“Champions of inclusivity and self-expression, L’Oréal Australia are at the forefront of celebrating the unique and individual. We’re very pleased to be partnering with them again this Mardi Gras season.”

History shows us that the LGBTIQ+ community can do so much when they RISE together, and in 2021 L’Oréal Australia is committed to supporting the community to rise to the challenge of being their true selves and of discovering their own identities, culture and creativity.