Major beauty brand goes cruelty free

Garnier has today announced that all of its products, globally, are now officially certified cruelty free under the Cruelty Free International Leaping Bunny programme. The stamp of approval has been awarded by the leading organisation working to end animal testing and the cruelty free gold standard.

Garnier is one of the largest, most global brands Cruelty Free International has ever approved under the Leaping Bunny programme. This is a giant leap, not only for Garnier, but for the beauty industry as a whole.

“Garnier is a global brand familiar to us all,” Cruelty Free International CEO, Michelle Thew, said. “To work with them and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”

Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products - individual products or items cannot be approved in isolation.

For Garnier, this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty Free International have worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty Free International Leaping Bunny logo.

“Garnier has been committed to a world against animal testing since 1989,” Garnier global brand president, Adrien Koskas, said. "To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and was always an important part of our Green Beauty mission.

Today Garnier, takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for all of us.”

This announcement comes off the back of a landmark year for the brand. In 2020, Garnier announced its Green Beauty initiative, a complete end to end approach to sustainability, transforming every stage of Garnier’s value chain and dramatically reducing the brand’s environmental impact.