Leading New Zealand-based hair care brand, Monday Haircare, has announced celebrity hair stylist, Patrick Wilson, as its first male ambassador. The appointment is set to further the brand’s mission to promote more inclusive hair care.
Monday was launched in Australia and New Zealand in 2020 by New Zealand entrepreneur Jaimee Lupton, and expanded into the US and UK this year. The brand was created to offer consumers salon-quality products at more affordable price points and has seen enormous success in a short period of time.
It focuses on natural ingredients, including vitamin E, panthenol, shea butter, hydrolysed rice protein, coconut oil and ginger root extract. Monday Shampoo and Conditioner are offered across four lines, each targeted towards different hair needs.
And now, the brand has scored a collaboration with London-based hair stylist, Wilson, who has styled the locks of celebrities such as Kendall Jenner, Kaia Gerber, Cindy Crawford and Jodie Comer. To top it off, he has also worked on campaigns for brands such as ghd and Bulgari.
“As a session stylist I’m always on the lookout for new products that excite me,” Wilson said. “Monday Haircare has just launched in the UK and I’m so pleased to announce that I’m their first ever male muse. Monday is everything that I stand for: it’s vegan, cruelty-free and doesn’t contain SLS or parabens, with its salon-quality formulation and accessible price point.”
Wilson joins Monday’s already stellar lineup of ambassadors, including model Samantha Harris, lifestyle blogger Beck Wadworth, beauty guru Kristin Fisher and Rukaiya Daud, the founder of New Zealand homeware brand Fourth Street Home.