Must-have lippies (and coupon codes) to celebrate National Lipstick Day

Pucker up: today is National Lipstick Day, and what better day for beauty lovers across Australia to add some new lip shades to their collection - at the absolute best price?

So whether you’re shopping for a bold red lipstick, a romantic pink gloss or a tinted lip balm, these are the National Lipstick Day deals you need to know about.

MAC Cosmetics

Shopping for a new nude shade? You’re in luck. From July 28 to 30, choose a free full-sized lipstick with any purchase. Enter code HONEY, TEDDY or TAUPE at checkout to redeem.

Bobbi Brown

From July 28 to 31, enjoy 25% off Bobbi Brown’s Luxe Lip Collection. Discover the brand’s most luxurious lip colours and choose between five stunning formulas, from matte to glossy and everything in between. Plus, receive a free Bonus Mini Statement Lip Kit with $120+ orders.


Keen to try Clinique’s #1 lip phenomenon and TikTok sensation? This is the time. On July 29, enjoy a free mini Almost Lipstick in Black Honey (1.2g) with any order of $49 or more (while stocks last, and excluding minis/goodies to go and promotional sets). Promo code: BLACKHONEY.


From July 25 to 31, choose your free feed my lips™ lipstick when you spend $75 or more. Offer available online and in stores.

Estée Lauder

From July 25 to 31, receive a 5-piece gift with any $80+ purchase. 

Fenty Beauty

To celebrate nationally, Fenty Beauty is offering 40% off Stunna Lip Paint Longwear Fluid Lip Colour and Slip Shine Sheer Shiny Lipstick at Sephora stores nationally and online. Available for three days, so get in quick. 


Buy any Revlon Super Lustrous lipstick in Chemist Warehouse between July 7 and August 3 and $2 from every purchase will be donated to Look Good Feel Better. Look Good Feel Better is a free, national community service program that has supported more than 170,000 women, men and teens undergoing cancer treatment since its first workshop in 1990.

As well as the above discounts, here are our top picks for lippies to add to your stash.

Lük Beautifood’s nutrient-rich range of 100% natural lipsticks are formulated with a nourishing cocktail of food-grade ingredients, including avocado, sesame seed oils, cocoa butter and honeycomb. Lük Beautifood's signature Lip Nourish range provides sheer to medium coverage with rich moisture, natural fragrance, and long-lasting creamy pigment. Available in 14 flattering shades.

essence hydra MATTE lipstick is long-lasting, provides plenty of moisture thanks to squalane and hyaluronic acid, and nourishes with shea butter, sunflower oil and a vitamin complex, so that no additional lip care is needed.

Elizabeth Arden Lip Color is a creamy, high-pigment lip colour that meets conditioning care in an anti-ageing formula enriched with Advanced Ceramide Complex, Vitamin E and Maracuja Oil for soft, smooth, younger-looking lips.

ulta3 Galactic Glow Collection - Moisturising Lipstick is a lipstick that keeps lips hydrated with its semi-gloss finish. With over 35 shades available and with a variety of different finishes including Cream, Moisturising & Metallic, you’re bound to find your perfect shade.

Nutrimetics nc Radiant Colour Lipstick is a lipstick that combines the intense colour of a lipstick and the comfort of a balm, leaving lips feeling sumptuous, soft and enveloped in colour. This indulgent lipstick has a creamy texture that won't bleed or feather for effortless, smooth application.