On counter: The products hitting stores in February

It's that time of month again where we break down the top product launches hitting stores. And you guessed it, here is everything you need in February!

With a strong focus on hair and skincare, these offerings are a must to keep front of mind over the next few weeks and beyond. 

If you're looking for holiday themed releases, we have you covered here:

Beauty buys to celebrate Lunar New Year and 

BEAUTYDIRECTORY's bumper guide to Valentine's Day 2021.

Click the brand name to learn more and to download hi-res imagery.

Olay Niacinamide + Vitamin C Super Serum brightens the skin for a radiant glow. The concentrated formula is non-greasy and absorbs quickly while penetrating 10 skin surface layers deep to reveal an even skin tone and texture.

Sisley Paris Phyto-Blanc La Mousse is a brightening cleansing foam-in-cream. The silky pearlescent cream produces a generous and enveloping foam that protects the hydrolipidic film of the epidermis, while providing an effective cleansing action. 

La Prairie Platinum Rare Haute-Rejuvenation Protocol is a month-long intensive treatment. It visibly rejuvenates the skin, helping compensate for the loss and degradation that comes with age. Ignited by the beauty of platinum, the opalescent formula permeates the skin surface to begin its transformative work. 

NYX Professional Makeup Shine Killer Primer is an oil absorbing, anti-shine primer. The oil-free formula is infused with vitamin E and helps skin to stay fresh with a smooth, matte finish. 

Silver Bullet Dynamic Duo Hair Trimmer and Clipper Set is the ultimate manscaping duo. The powerful clipper features a heavy-duty magnetic motor with self-sharpening stainless steel blades. The precision trimmer powers up to 6500 rpm, and it has a long-life DC motor. 

Glow Lab Lemongrass & Lime Hand Wash Anti-Bacterial is naturally gentle anti-bacterial hand wash that protects hands, killing 99.9 per cent of germs. Shea butter, pro-vitamin B5 and argan oil hydrate and soften skin.

ghd max styler is a professional wide hair straightener with dual-zone technology and 70 per cent larger plates (vs ghd original) for smooth and sleek results, with no extreme heat. Fitted with wide 1.65" styling contoured plates harnessing two new generation heat sensors for consistent heat distribution, the ghd max hair straightener is ideal for styling long, thick and curly hair types in half the time. 

Nude by Nature Translucent Loose Finishing Powder is a finishing powder that helps control shine while setting makeup in a satin matte finish. It is perfectly suited to skin to naturally brighten, set and extend makeup wear. Enriched with native Australian kakadu plum known for its abundant vitamin C content and kaolin clay to help absorb excess oil and shine, the feather-light formula softens the appearance of fine lines and imperfections for a radiant air-brushed look. Available in four shades.

KMS MOISTREPAIR Hydrating Oil is an innovative formula made with a select blend of ingredients, of which 99 per cent come from natural origin and are vegan. The oil seals and smooths the hair’s surface, providing a lightweight feel and protection against humidity. Infused with ingredients such as avocado oil and aloe vera extract, it delivers extremely rich nutrients that supply extra nourishment and hydration for all hair types. 

Goldwell Stylesign Curls & Waves Soft Waver is a lightweight wave fluid for softly shaped, natural-looking waves with easy movement. Softly defines waves, protects against frizz and adds shine while providing touchable hold all day long. Simply scrunch hair to reactivate waves throughout the day.

We Are Feel Good Inc. Sticky Zinc SPF 50+ has a medium to dark tint so you don't look like you have wiped your face with war paint when you wear it. Up to 4 hours water resistant, it really does stay on and protect your skin in all conditions. Hard core against the elements but soft on your skin with anti-inflammatory properties of aloe vera and vitamin E and Niacinamide (vitamin B3) to help block free radicals, boosts your skins immunity and fight anti-ageing.

Jurlique Hydrating Mist Mini Trio contains three of Jurlique's iconic mists: Hydrating Lavender, Balancing Rosewater and Sweet Violet & Grapefruit. All in mini 15mL bottles with beautifully packaging that features roses and landscape imagery from the Jurlique South Australian Farm. Jurlique’s iconic mists not only provide a refreshing sensory spritz at any time of the day, they could also be the key to a more balanced sense of wellbeing.