St.Tropez has announced its newest global brand ambassador, and it's none other than mega babe, Ashley Graham.
"The secret is finally out! I’m so excited to be working with St.Tropez as the new face of their iconic brand," said Graham.
"St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round."
"But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021."
In her new role, Graham will lend her influential voice to the brand, headlining its motivational 'You Set the Tone' brand campaign. Now in its third year, the campaign inspires women worldwide to glow with positivity and confidence.
Working closely with the brand over the last year, Graham will be adding her positive spirit and motivational work to the voice of the campaign to help raise confidence and self-belief in every individual across the globe.
"We’re absolutely thrilled that Ashley Graham has chosen to work with us. We’ve been long-time fans of her positive spirit and motivational work to raise confidence and self-belief in everyone across the world," said St.Tropez global EVP of marketing and product development, Jacqueline Burchell.
"Ashley has an authentic accessibility that appeals to many globally; she’s a busy working mum, a successful business woman and a natural beauty who many truly admire."
"For so many people, tanning isn’t about how it makes you look, it’s how it makes them feel and we know that self-care, feeling good and looking after yourself is so important, especially with what we are all going through right now. There is no better advocate to bring to life and drive our You Set The Tone ethos. We can’t wait for everyone to finally see what we have been working on together," said Burchell.