On counter: The products hitting stores in October

We're back with another instalment of BD's feature series - On counter. Each month we will be breaking down the top product launches hitting stores. And you guessed it, here is everything you need in October!

From nourishing body creams and new makeup goodies, to skin care that will have your skin glowing, these are the offerings to keep front of mind this spring.

If you're looking for holiday-themed releases, check out BD's Christmas Listing here - there is over 80 new additions live!

Click the product name to learn more and to download hi-res imagery.


NYX Professional Makeup Setting Spray Maxi - Dewy is a limited-edition extra large pack size of the iconic lightweight foundation setting spray. It has a shimmering finish that's super comfortable and breathable while working hard to make sure makeup stays put.

Rageism Beauty Zoom Kit is designed for women working from home who need to get their game face on for those Zoom conferences – complete with the perfect, professional pop of colour! Available for a limited time. Pack includes All Day Foundation in your choice of shade, Crème Blush, Matte Lipstick in Scarlett and Lip Gloss in Nude Pearl.

LipMD® Instant Lip Plumping Serum is an all-in-one serum that helps volumise, moisturise and rejuvenate with all of the effect of the Extreme Lip Plumping Serum but no chilli. Plus it acts to reduce the signs of wrinkles and vertical lines. Enriched with high-quality botanicals including shea and aloe butters as well as avocado and coconut oils, LipMD® Instant Lip Plumping Serum delivers an ultra-smooth, non-greasy, cushiony feel (without silicones) melting and quickly absorbing into the skin on application.

Max Factor Miracle Second Skin is a hybrid foundation that blurs imperfections and evens out skin tone while delivering skin-loving nutrients and protection with clinically proven skincare benefits. It hydrates with a powerful moisturisation complex to deliver all day hydration utilising multiple technologies including humectants and emollients. It renews thanks to its infusion of a prebiotic and probiotic complex to help maintain and strengthen the protective barrier of skin. To protect and assist with the prebiotic, probiotic and hydration complexes, it contains a physical sunscreen that delivers SPF20 protection, as well as an antioxidant complex to scavenge reactive oxygen species and help protect from photo ageing. 

Glam by Manicare x Bec + Bridge Foundation Brush is a limited-edition rounded foundation brush made using super soft and cruelty free bristles suitable for applying liquid or cream foundations. Pick up foundation with the centre of the brush and buff into skin in a circular motion. The range released in September 2020 features textile inspired handles from the Bec + Bridge Anais collection, a colorful and vibrant design which embodies being strong, empowered and having freedom of choice. 


Bioré Yuzu Lemon + Papaya Brightening Clay Mask is a clay mask that lifts dead skin cells and surface debris while brightening, creating a smoother, more radiant complexion. The powerful ingredients in this formula are the key. Boosted by TRIS, the formula is also infused with Vitamin C-spiked fruit enzymes like Yuzu Lemon and Papaya. Think AHAs to remove complexion-dulling buildup, and Kaolin clay, a champ at refining and smoothing skin’s microtexture. Post-masking, skin feels and looks bright, fresh, and breathable.

Swisse Beauty Collagen Glow Powder is a premium quality beauty supplement featuring Collagen Peptides, Vitamin C, Vitamin E, as well as a blend of acai, goji and grape seed. This great tasting iridescent formula helps supports collagen production and skin integrity from within. Also contains antioxidants, which help reduce free radical damage to body cells.

La Roche-Posay Retinol B3 Serum is an anti-ageing serum that targets wrinkles and an uneven complexion. Formulated with pure retinol (an active form of Vitamin A to help stimulate collagen production, target fine lines and wrinkles and smooth skin), Vitamin B3 (to comfort skin and support the natural skin barrier), and 10% glycerin (to retain moisture and keep the skin hydrated). The innovative new resurfacing formula showcases a silky, lightweight, non-sticky texture suited to all skin types including sensitive skin.

Arbonne AgeWell Moisture Restoring Cream with 0.5% Bakuchiol is a cream with a multi-purpose formula that provides critical moisture to the skin to hydrate, smooth and firm skin’s appearance while helping to reduce the appearance of fine lines and wrinkles. A unique botanical complex of shea butter, avocado oil, coconut oil, and squalane complex, helps to replenish the skin’s moisture barrier and reduce the appearance of fine lines. Skin is left feeling soft and smooth. The moisturising formula also helps maintain youthful-looking, hydrated skin. Other key ingredients include bakuchiol, stabilised vitamin C, sustainable plant stem cell extract, peptides, vitamin B3 and hyaluronic acid. Suitable for all skin types, non-comedogenic, vegan, allergy and dermatologist-tested, cruelty free and gluten free.

Biologi Bm Regenerate Anti-Ageing Serum is a 100 per cent active, 100 per cent potent serum formulated to address specific needs for those concerned with premature ageing and ageing skin. Offering improved protection for the skin while repairing damaged cells, this serum helps to enhance collagen production, repair barrier function and increase hydration to address the visible signs of ageing. 


Sisley Paris Velvet Nourishing Body Cream is an ultra-sensorial and high-nutrition body cream that immediately soothes and repairs dry skin. The formula is rich in saffron flower extract, shea butter, babassu and macadamia oils to nourish, moisturise and restore soft-like-velvet skin day after day. The delicate, 100% naturally derived, fragrance with notes of honey and orange blossom combined with the enveloping texture makes this body cream a must have and the perfect addition to any well-being beauty routine.

Hawaiian Tropic Island Sport sunscreen protects you on your outdoor experiences, yet it’s light enough to keep your skin looking beautiful with Hawaiian Tropic’s signature tropical scent. The lightweight moisturising formula is sweat resistant, won’t clog pores and is non-greasy. Reef Friendly and PETA Cruelty Free.

Banana Boat Face & Body UV Moisture SPF50+ is a lightweight sunscreen which keeps your skin feeling moisturised all day. The non-greasy formula is non comedogenic and gentle on skin, perfect for everyday use.


Mavala Switzerland Disco Color’s Collection is a nail polish collection that is inspired by the impulsive spirit of the glorious ‘80s. The collection includes six polychromatic shades with special pigments and tiny glitters creating that amazing pearlescence when moving in the light. Formulated with resins, a wise blending of plasticisers, colourants and solvents for multiple benefits. Simply apply two thin coats of polish on the nails, after applying a protective base coat. End the manicure with a fixator. Available in six shades.


John Frieda® Frizz Ease Extra Strength Pink Serum is a limited-edition serum for Breast Cancer Awareness Month. Two dollars from every bottle sold will be donated to Breast Cancer Network Australia.  With a powerful blend of John Frieda concentrated Smoothing Complex and Bamboo Extract, this silky serum transforms dry, unruly hair into a frizz-free, more manageable version of itself; one drop, frizz stops! It also repels humidity (to help prevent weather-related frizz), protects from heat, and adds immediate gloss and polish. Available exclusively at Priceline and Priceline Pharmacy.

BaBylissPRO CryoCare The ColdBrush is a revolutionary cryotherapy hair treatment tool for home. It rapidly generates freezing temperatures to actively transfer moisture from the air into hair for immediate revitalisation. It achieves brilliant results while avoiding damage to hair from heat appliances. Hair is left hydrated, smoothed and shiny. It also looks and feels healthier.

Aveeno Almond Oil Shampoo and Conditioner is a scalp-soothing conditioner that delivers deep moisture and hydration for soft, frizz-free strands. It has an intensely hydrating blend infused with almond and avocado oil.