On counter: The products hitting stores in September

We're back with another instalment of BD's new feature series - On counter. Each month we will be breaking down the top product launches hitting stores. And you guessed it, here is everything you need in September!

From limited-edition summer scents and protective sun care to new makeup goodies and restoring must-haves for your locks, these are the offerings to keep front of mind this spring.

Click the product name to learn more and to download hi-res imagery.


Clarins Milkshake Collection - Lip Milky Mousse is a smooth, tinted whipped cream for the lips. The texture sits ever so lightly on the lips and feels fresh and airy, just like whipped cream. The tinted effect instantly dresses the lips in colour and gently kisses them with a satin finish and a peachy smooth effect. 

NYX Professional Makeup Ultimate Shadow Palette - Utopia is a pro-level palette with 16 high-performance eyeshadows. Featuring a mix of complimentary shades in mesmerising finishes that range from mattes and stains to shimmers and metallics.

Rimmel London Lasting Finish Lip Liner delivers precise definition and shape to the lips. The long-lasting, transfer-resistant formula ensures the colour will stay on all day long. Choose from 14 shades to find a hue that will enhance any lipstick shade.

jane iredale Beyond Matte Lip Fixation Lip Stain is an enhanced, long-wearing liquid lipstick with updated packaging for a luxurious application experience and a matte look with powerful payoff. It delivers intense, single-pass, ultra-long-lasting pigment without feathering. The optimised ergonomic applicator also delivers precise application.


innisfree Hello, I’m Paper Bottle is a limited-edition version of innisfree’s best-selling Green Tea Seed Serum in packaging made with 51.8% less plastic. Continuing to use innovation as a way of making beauty more sustainable, innisfree's Green Tea Seed Serum (Paper Bottle) packaging is made with an outer paper mould, a lighter inner plastic liner to protect the formula, and 10% recycled plastic used for the cap and shoulder to help reduce the use of plastic. Once customers have finished the serum, they can simply peel off the label and pull the two halves of the moulded paper shell away from the thin inner plastic container to recycle separately. 

Skin Physics Dragon’s Blood Deep Wrinkle Filler has fresh new look and formula. Results are visibly noticeable within just 14 days thanks to the supercharged actives and Skin Physics best kept secret: Munapsys. Relatively unknown, although highly sought after, Munapsys is an advanced topical peptide that mimics expensive cosmetic treatments and is clinically proven to help reduce expression lines and wrinkles. Coupled with highly concentrated bursts of Hyaluronic Acid and award-winning Marine Biotec derivatives, rapid absorption provides a cushion-like effect to skin, lifting and plumping heavy wrinkles, sealing them at the surface for a smoother, more youthful look. 

Swisse The Yawnicorn Bundle is part of the brand's limited-edition Iso-Wellness Product Bundles. The relentless isolation made for some restless nights? Stop trying to sleep it off and try the Swisse Wellness Bundle instead, it’s full of products to help support a restful night’s sleep. Includes: Swisse Ultiboost Magnesium + Sleep Powder; Swisse Argan Revitalising Eye Cream; and Swisse Manuka Honey Detoxifying Clay Mask. To note, the Swisse Iso-Wellness Product Bundles are an online-only exclusive.

Jurlique Herbal Recovery Signature Eye Serum is created with Jurlique’s signature blend of potent botanicals. It is powered by yarrow extract, which is proven to help protect the skin from collagen breakdown, Japanese cedar bud extract to help reduce the appearance of fine lines and wrinkles, Persian silk tree extract to help reduce the appearance of eye puffiness and dark circles and mica/titanium dioxide, which provides luminosity to the skin. 


Ella Baché Sportsbloc Great SPF50+ is a 4 hour water resistant cream for face and body that provides broad spectrum sun protection against UVA and UVB rays. This formula is enriched with nourishing lanolin and cocoa butter, highly regarded for their moisturising and hydrating benefits.

Natio I Love Grapefruit Hand Cream has delightfully uplifting burst of grapefruit to keep hands smelling sweet and feeling soft. A silky, hydrating cream bursting with the sweet, uplifting scent of pure grapefruit essential oil.

ECOYA Summer Limited Edition Sorbet Body Lotion is a limited-edition body lotion range that draws inspiration from the balmy days and golden twilight that comes with the warm change of season. Available in the new Coral and Spritz scents, it is formulated with shea butter, mango butter and coconut extract to moisturise and soften, while cucumber works to cool the skin on application. 

Nu Skin® Scion Brightening Roll-On provides 24-hour protection from sweat and bacteria and brightens your underarm skin tone. The deodorant is perfect for those with an active lifestyle and should be applied every day for effective control of underarm sweating and odour. The refreshing scent will leave you feeling fresh all day long. 


Sisley Paris Hair Rituel by Sisley - Restructuring Nourishing Balm is a highly lipid-replenishing pre-shampoo balm that intensely cares for damaged, dehydrated hair and encourage a true ‘hair transformation.'  The formula consists of an intensely nourishing complex particularly concentrated in natural oils. These oils provide a complementary action on three levels to treat, regenerate and enhance the hair fibre. 

BaBylissPRO RoseFX Skeleton Lithium Hair Trimmer is a hair trimmer with a high torque motor designed by Ferrari. It features a 360° exposed, DLC/Titanium 2.0mm deep-tooth T-blade, as well as cord/cordless lithium trimmer speeding to 7200 rpm. Ideal for crispy edge-ups, hard lines and detail work. Features a stunning rose gold finish.

Daily Naturals Fresh Dry Hair Shampoo is an absorbent and cleansing dry shampoo that provides a refreshed and cleansed feel to the scalp while creating weightless texture. It is formulated with organic rosemary leaf extract to protect, nourish and rejuvenate dull hair, as well as olive leaf extract to protect hair from free radical damage and reduce further hair damage caused by pollution and UV radiation. Bamboo leaf extract also plays a key role in maintaining the health and vitality of hair and the scalp, while aiding in removing pollutant build-up and giving a natural lustre to hair. 

Parlux Alyon Midnight Blue Hair Dryer and Diffuser is a lightweight, ergonomic and balanced hair dryer that is designed to unleash creative styling. With 2250 watts of power, Air Ionizer Tech also delivers smooth, shiny results while being kinder to hair. Comes with Parlux MagicSense Diffuser.

ELEVEN Australia Limited Edition Miracle Hair Treatment is a limited-edition collection with emerging collage artist, Maximillian Malone, for a series of prints that are wrapped around a supersized 175mL version of ELEVEN's holy grail hair product, MIRACLE HAIR TREATMENT. Implementing Maximillian’s signature vibrant, high contrast and highly saturated cut-out visuals, each print is made up of individually ‘cut and pasted’ sections of existing art, upcycled to create magical new one-off pieces. This treatment is the ultimate hair prep product that delivers eleven nourishing benefits to tame flyaways and protect hair from the elements.


ClarinsMen Revitalizing Premium Set is a limited-edition gift set for Father’s Day. The set includes: ClarinsMen Revitalizing Gel (50mL), Shampoo & Shower (30mL), Active Face Wash Foaming Gel (30mL) and ClarinsMen Purse.

Natio For Men SPF 50+ Face Moisturiser helps to moisturise and protect skin from the sun’s harmful rays. With very high, broad spectrum UVA and UVB sun protection, the fast absorbing and non-greasy formula is suitable for both daily use and for active adventures in the outdoors.

For more gift ideas for Father's Day, check out BD's bumper guide here.


ECOYA Summer Limited Edition Diffuser - Coral is a limited-edition reed diffuser that draws inspiration from the balmy days and golden twilight that comes with the warm change of season. It features a warm blend of juicy bergamot, saffron and chamomile, with hints of coriander. White florals and creamy coconut are woven with vanilla bean and sandalwood for a sophisticated summery scent.

ECOYA Summer Limited Edition Madison Jar - Spritz is a limited-edition candle with sparkling notes of prosecco and golden grapefruit are paired with sweet lychee and passionfruit. With hints of iris and powdery violet, this refreshing fizzy fragrance has mesmerising thoughts of balmy rooftop summer nights.