Vlogging is all the rage right now, and is harnessing its popularity for its latest venture. In collaboration with YouTube, the brand is giving blogging sensations the opportunity to shine with a sponsored program called Beauty Bound 2015.
The multinational event will be held throughout Asia, with the brand searching for the next digital superstar. The competition will entail time-based challenges, mentorship programs and workshops, and will be led by a panel of judges, including Katerina Williams from Katerina Beauty Blog, Tina Yong from Makeup By Tina Yong, and Wendy Huang from Wengie.
The winner will get an all-expenses paid trip to New York as well as the the chance to collaborate on a video with leading YouTube beauty American vlogger, Michelle Phan.
Aspiring vloggers can enter via the Beauty Bound website, with the submission of a two minute video explaining who they are, why they want to be a part of the competition, and their current beauty regime.