Following a PETA campaign and e-mails from more than 280,000 concerned shoppers, Sephora Australia has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward.
"Today, almost everyone has turned their back on the cruelty associated with fur – including the biggest names in fashion," said PETA spokesperson, Emily Rice.
"Mink eyelashes are no different to a fur coat when it comes to animal suffering, and PETA welcomes Sephora's decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that gorgeous synthetic lashes are the future of beauty."
As PETA pointed out in its action against Sephora, mink fur typically comes from fur farms, where stressed minks live inside cramped wire cages, and many languish from infections or broken or malformed legs.
PETA, whose motto reads, in part, "animals are not ours to wear," and which opposes speciesism, is now calling on MECCA and Velour to go fur-free.
For more information, please visit PETA.org.au.