Cult beauty brand launches free school for BIPOC entrepreneurs

Beauty entrepreneur, Kristen Noel Crawley, is best known for her cult American brand, KNC Beauty, which is all about keeping its consumers “naturally cute and effortlessly fresh.”

But in light of the Black Lives Matter movement and protests, Crawley, who boasts 416,000 followers on Instagram, has put her influence to good use by inspiring change and providing Black female entrepreneurs with the platform they need to succeed in their beauty businesses.

The beauty founder took to Instagram yesterday to announce that she has launched an online school, aptly named KNC School of Beauty. Making its debut on July 14, Crawley and other Black female executives, including Trinity Mouzon of Golde, Nancy Twine of Briogeo and Melissa Butler of The Lip Bar, will deliver four semesters of free information on entrepreneurship, facing adversity, social media and marketing and strategic partnerships and investors.

The school’s goal is to share resources and help entrepreneurs avoid some of the mistakes Crawley made in her early days as a brand owner. The program will also teach students about product development, packaging and labelling. To top it off, a US$10,000 grant will be awarded to one entrepreneur, allowing them to either start their business or support an existing business.

“This is an opportunity for me to give BIPOC female business owners a platform to interact with inspiring and emerging business like-minded students,” the Instagram post reads. “Tuition is free because I said so and I have asked my longtime partner Revlon to donate on behalf of the school to the NAACP legal defense.

We have so many other fun surprises and opportunities that will be announced in the coming days and weeks including sign up info, panelists, scholarships and more.”

Interested participants can sign up through a registration link, which will soon be posted on Crawley’s Instagram page. The founder also confirmed the classes will be available internationally.

Image credit: Architectural Digest