Launching a new company peak pandemic would not be in the business plan of many companies, including tbh Skincare – an innovative skincare brand designed to address the rising cases of persistent acne amongst female adults.
But with Australian eCommerce growing more than 80% year on year (in eight weeks), notably within the beauty industry coupled with the rising cases of ‘maskne,’ it is no surprise that tbh Skincare is fast approaching $1 million dollars in sales within its first year of trading.
Co-founded by 24-year-old acne sufferer, Rachael Tyers, following a serendipitous encounter while working in the medical devices industry, tbh has cemented its place as the go-to brand for acne sufferers offering a solution unlike anything else on the market.
Knowing the detrimental impact acne can have on one’s confidence, Tyers set out to establish a brand that merged the scientific aspects of the products with the emotional needs of the consumers through upbeat packaging, digestible jargon and a supportive online community.
From $10k in sales during tbh Skincare’s first month, to be fast approaching a run rate of $1 million within the first year of trading, it’s not just the sale figures that Tyers is humbled by.
“One of the things I find the most rewarding since launching tbh Skincare is the impact we have made on people’s confidence and the community we have created,” she said. “Something like acne goes way beyond the surface, and we have a huge opportunity to make such a tangible impact on a customer’s overall wellbeing. That means the world.”
To celebrate its first birthday and alongside Afterpay Day, the brand is offering 15% off storewide from March 18 to 21.
Main image source: Dieline.