The skincare start-up blending Botanics and Science

Today, more than ever, consumers are looking for more when it comes to skincare. The real challenge is finding products that not only deliver results, but bring genuine aesthetic appeal and joy of use. This notion was an important consideration for Hannah Hong, founder of New Zealand-born start-up Lemon & Beaker, who believes we use all five senses when using skincare. "I believe skincare isn't only the use of chemical compounds, it's a mix of the psychological emotions attached to it – the packaging, fragrance and texture form the entire experience,” the university science graduate and businesswoman says.

While studying science and psychology at university, Hannah had the idea to create her own skincare line using natural, plant-based ingredients with a scientific focus. Though she was experimenting with making her own skincare and soaps, it wasn’t until she joined forces with Grant Bai, pharmacist with over 20 years’ experience behind him, that this dream became reality. Hannah worked tirelessly on product development, ingredient innovation and sales, to launch Lemon & Beaker into the New Zealand market in January of this year.

Uniquely crafted using some of the best ingredients New Zealand has to offer, the Lemon & Beaker product range is a premium offering, with each product carefully researched and tested for a range of skincare concerns. The brand uses their extensive knowledge of scientific practices, combined with real and premium ingredients and extracts from fruits, plants and botanicals, while anything artificial such as colouring and perfumes are left out.

Drawing on her experience working for multinational brands before Lemon & Beaker, Hannah always knew she wanted her brand to be ethical and meaningful, with a commitment to the environment, animals and charity. This is why all Lemon & Beaker products are cruelty-free and vegan, while minimal plastic packaging is used, with bottles made from eco-friendly glassware.

Formulated to cleanse, rejuvenate and protect skin from pollutants and stress, the Lemon & Beaker product range is now available for high-res download on BD.