The world's best performing beauty brands of 2021

It’s now two years on from the initial launch of the Cosmetify Index, ranking the world’s biggest beauty brands on factors such as their social reach and engagement, so how does the beauty landscape look in 2021?

Cosmetify has taken a look at the 100 most searched beauty brands in the world, ranking them on: Instagram followers, Instagram engagement, Instagram mentions, Google search volume and change in search volume.

The top spots in beauty remain unchanged, but there are still plenty of interesting updates to the index.

Top three:

Top 10:

You can find the full report here.