In the same way that “active beauty” panders to the community of health-concious beauty lovers who want to feel and look good, beauty brands are beginning to launch a scope of multipurpose wonder products for those who want the convenience of owning one item.
The multipurpose beauty product is beginning to be championed by beauty brands everywhere, with the likes of Charlotte Tilbury and Frances Prescott releasing three-in-one balms that simplify daily skincare routines without compromising on quality.
Tapping into a growing need for fast, simple lifestyle solutions, the multipurpose beauty product is only steadily beginning to climb in popularity. However, the growing trend of multi-use wonder products is in stark contrast to another trend of the moment: multi-step Korean beauty routines.
