La Prairie has partnered with Art Basel, an international art fair held annually in different locations around the world.
From June 15-18 the Swiss luxury skin care brand will be present in Art Basel's Collectors Lounge throughout the duration of the fair in Basel, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customised treatments. La Prairie is going ahead with the art fair partnership as it believes its 'innovative spirit' is mirrored in the world of contemporary art.
President and CEO of La Prairie Group Patrick Rasquinet, said: “We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity.
“From the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do.”
As well as partnering with Art Basel, La Prairie will also collaborate on a 'scientific and artistic innovation' with a group of modern artists. More details of this will be announced in due course, but it will be part of La Prairie’s Skin Caviar 30th birthday celebrations.
