Adore Beauty has appointed Jasmine Russell as its new chief operating officer.
Russell was previously the COO at gift-giving company, Lvly, and departed in April. She was also ranked 20th in Australia’s Top 50 People in Ecommerce.

Image credit: Adore Beauty COO, Jasmine Russell
"I’m excited to share that next month I’ll be joining Adore Beauty Group as Chief Operating Officer," Russell shared on LinkedIn.
"As a long-time Adore Beauty customer, I’ve admired the company’s growth and journey over many years."
"I’m looking forward to joining Sacha Laing and the team at Adore Beauty at such a pivotal time for the business."
With 20 stores in its portfolio, Adore Beauty plans to reach 25 locations by the first half of fiscal 2027.
You can shop from Adore Beauty here.


