For Alpha-H, being cruelty-free has long been an integral part of the brand, however, it is now official.
Alpha-H is now approved cruelty free by the Cruelty Free International Leaping Bunny programme, the globally recognisable, gold standard for cruelty-free products.
The Leaping Bunning approval provides the best assurance a consumer can get that a brand is doing everything it can to be cruelty-free.
To obtain the approval Alpha-H has implemented a supplier monitoring system for ourselves and our supply chain, as well as regular checking for animal testing throughout the supply network down to manufacturer level. The brand must also follow a fixed cut-off date policy and accept ongoing independent audits to ensure compliance.
“We are committed to creating skincare with a conscience. This touches everything from our sustainability efforts to our formulating principals and importantly, includes respecting the natural environment and the animals within it,” shared Alpha-H global brand manager, Stephanie Forge.
“We are incredibly proud to be a part of the Leaping Bunny programme operated by Cruelty Free International who are driving change in this space at a global scale.”
You can view the Alpha-H product range and download hi-res images, here.